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The international jewellery company Vinsmera Group, which is run by the Kambrath brothers Dinesh, Anil, Manoj, and Krishnan, has announced plans to invest ₹2,000 crore over the next two years to build a chain of upscale jewellery stores and state-of-the-art manufacturing facilities in India and the United Arab Emirates. The Group’s goal to reinvent jewellery retail via innovation, sustainability, and top-notch craftsmanship is in line with this expansion.

The initial phase of the growth in the UAE involves two flagship showrooms each in Abu Dhabi and Dubai, and one in Sharjah, accompanying development of a state-of-the-art production centre in Sharjah. Utilising the UAE’s position as a global centre for jewellery, the activities will concentrate on serving the retail and wholesale markets.

Vinsmera, which combines tradition and contemporary innovation, is poised to usher in a new era of excellence in jewellery manufacturing and selling. Dinesh Kambrath, co-founder of Vinsmera Group, stated, “The UAE is a crucial pillar in our global expansion strategy, with its dynamic marketplace and discerning clientele.”

The investment is anticipated to create about 2,500 jobs throughout its manufacturing and retail activities, with a particular emphasis on empowering women in the jewellery industry. The Group currently employs more than 1,000 people, and a sizable portion of those employees are women.

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