We recently had the opportunity to interview Gergana Mineva from Sterling Capital Real Estate, a young and dynamic firm committed to mastering Dubai’s luxurious real estate landscape. With a proven track record of driving growth and delivering value to diverse stakeholders, Gergana has established herself as a respected player in the real estate industry.
At Sterling Capital, Gergana and her team provide bespoke real estate services, offering high yield investment opportunities to the firm’s loyal clientele. In this session, Gergana shares her inspiring journey, valuable insights, and forward-thinking perspectives on leveraging technology to create positive change.
Spark Behind The Journey
We were interested to learn more about the beginning of Gergana’s business. So, we asked, “Reflecting on your journey, what inspired you to start in your current industry, and what was a defining moment early in your career?”
Gergana Mineva shared, “I entered the real estate industry driven by a mix of curiosity and inspiration. Traveling extensively since childhood and working in the media industry exposed me to new developments, which ignited my interest. Encouraged by friends, I made my first investment at the age of 22—a small share in a retail shop located in one of my country’s largest cities. At the time, I was running a small trading business but had a keen eye for promising opportunities.
The turning point came in August 2008 when I closed a major resale deal for two commercial floors in Vision Tower, Business Bay, in just four days. The timing was critical, as the Lehman Brothers crisis hit just a few weeks later. This success solidified my dedication to real estate, which now occupies most of my professional life.”
Adaptability Amidst Challenges
Challenges are an inevitable part of every business. So, we asked, “Throughout your career, what has been one of the most significant challenges you faced, and how did you overcome it?”
Gergana Mineva replied, “One of the hardest challenges I faced was working in large real estate brokerages. The corporate environment felt toxic, with conflicting values and personalities, and it became emotionally exhausting. I realized I didn’t fit in, and it was affecting my well-being.
The turning point came when I decided to go independent. Leaving the corporate world was the best decision for my career and health. It allowed me to build something aligned with my values. Stepping away from the toxicity protected both my personal growth and peace of mind.”
Potential Trends Of The Future
Eager to learn more about the emerging trends in Gergana’s field, we inquired, “Given the rapid evolution in your industry, what major trends do you see shaping the future, and how is your company preparing for them?”
“The future of real estate in Dubai is both exciting and challenging. I don’t have all the answers, but I believe that staying true to yourself is key. In this fast-paced industry, authenticity and a unique approach have been my strengths, and I’ll continue to rely on them. Consistency in who we are is how we prepare for what’s ahead.” She replied.
Plans We Asked Gergana Mineva
We further asked, “Looking ahead, what are your aspirations for your company, and what strategies are you considering to achieve them?”
Gergana Mineva responded, “We’re in Dubai for the long term, and our strategy is simple—stay focused. There’s a lot of noise in the industry, but we choose to stay grounded and avoid distractions from short-term trends or competition. It’s about building something lasting, not just reacting to the market. I chose the name Sterling Capital Real Estate because ‘Sterling’ stands for high quality and excellence, reflecting our commitment to offering the best services. ‘Capital’ highlights our focus on valuable investments and long-term growth.
Our domain name, sterlingcapital.realestate, perfectly aligns with our brand, clearly identifying our expertise and making it easy for clients to find us online. By sticking to our core values of trust and integrity, we have built a solid reputation and we continue to create lasting value for our clients.”
Redefining Businesses With AI
AI and emerging technologies are transforming businesses. We asked, “How do you see these changes affecting your industry, and how is your company adapting?”
Gergana Mineva shared, “I’m excited about the advancements AI brings. As a creative person, AI helps me work faster and more efficiently. It’s a tool that has improved how I coordinate my team and get better results across projects. It’s been a game-changer in terms of speed and productivity, allowing me to focus more on strategy.”
Core Values Driving Success
To learn the values that guide Gergana’s business, we asked, “What guiding principles or core values have you consistently relied on to drive your company’s success?”
“Discipline and consistency are my foundation. Sometimes I can be a perfectionist, but it’s worked for me. Those who work with me know I have high standards, but I also give a lot in return. It’s tough love, and I apply this approach in business, family, and with myself. I believe excellence comes from pushing hard while providing support.” She mentioned.
Standing Apart From The Competition
Addressing the aspect of innovation and creativity, we asked, “Could you share an innovative strategy or approach that has recently helped your company stand out in a competitive market?”
Gergana Mineva added, “Our innovative strategies are part of our competitive edge, so I prefer to keep them confidential. However, staying adaptable and open to new ideas is what drives us forward.”
Evolving Leadership Approach
We ended the interview by asking, “How has your leadership philosophy evolved over the years, particularly in light of the technological advancements and disruptions in your industry?”
“My leadership philosophy evolves with time. While technology helps us work faster, I always prioritize practical experience. Tech is a useful tool, but human intuition and a personal touch are irreplaceable. Being in the field gives me insights that no technology can replicate. It’s all about balancing the two.” Gergana concluded.
Follow Gergana Mineva on LinkedIn.
Find Sterling Capital Real Estate on their website https://sterlingcapital.realestate.
Also Read :-
Reflecting Excellence In Higher Education With MCBS: Rami J. Oweis
Expert Legal Services Meeting Diverse Needs With Challenge Law Firm: Shaimaa Solaiman
About Author
