We recently interviewed Tanmay Sahani, Head of Marketing at PRYPCO, who brings over 14 years of expertise in real estate and proptech innovation. Having worked with industry leaders throughout his career, Tanmay is now pioneering PRYPCO’s mission to democratize real estate investment, making Dubai’s property market accessible with as little as AED 2,000, while also revolutionizing the mortgage experience across the UAE.
Under his strategic marketing leadership, PRYPCO is not just building a comprehensive real estate ecosystem—Tanmay is ensuring its revolutionary benefits reach a global audience. By crafting innovative marketing strategies that demystify complex innovations and amplify accessibility, he’s making real estate freedom a tangible reality for investors worldwide, transforming PRYPCO’s groundbreaking solutions into a globally recognized movement.
Spark Behind the Journey
When asked about his inspiration for joining PRYPCO, Tanmay highlighted two key factors: the opportunity to work under the visionary leadership of Founder and CEO Amira Sajwani, and the company’s groundbreaking innovation in real estate. Having spent more than a decade with developers like Damac, Emaar, and Tata Housing, he was drawn to PRYPCO’s mission of breaking traditional barriers—from enabling global investments in Dubai real estate starting at just AED 2,000 to becoming MENA’s first property tokenization platform. What has surprised him most is the rapid adoption of these innovations and how quickly they’re reshaping perceptions about real estate investment.
Advice to Younger Self
To learn more about Tanmay Sahani’s journey over the years and his perspective on dealing with complex situations, we asked him to share his approach to solving problems that don’t have clear solutions.
“My problem-solving approach blends structured analysis with adaptive execution—researching global alternatives, then breaking challenges into iterative steps to test, learn, and refine. I’ve discovered that complex problems reveal themselves only through direct engagement, not theory alone.
If my younger self could see my email signature today, he’d understand this evolution. It features Kipling’s words: ‘If you can meet with Triumph and Disaster and treat those two impostors just the same.’ This perfectly captures what I’ve learned—both success and failure are temporary teachers in disguise. Success can breed complacency; failure sparks innovation. By treating both as equal learning opportunities, I maintain the balance and adaptability essential for navigating uncertainty.” He replied.
Turning Out-of-the-Box Ideas into Success
We further asked, “What’s the most unconventional idea you’ve implemented, and how did it turn out?”
“PRYPCO thrives on redefining industry norms. My own journey in challenging conventions began way back in 2013 when I was part of a team that shattered expectations by selling 315 apartments entirely online—a feat the industry deemed impossible at the time. Now at PRYPCO, I’m applying that same pioneering spirit to even bolder innovations: democratizing Dubai real estate investment through a mobile app with just AED 2,000, pioneering property tokenization on blockchain, and revolutionizing the mortgage journey across the UAE.
These aren’t incremental improvements; they’re industry firsts that fundamentally reshape how people interact with real estate. Marketing such transformative innovations demands a sophisticated approach that educates and informs while inspiring action—turning complexity into clarity and skepticism into confidence,” explained Tanmay Sahani.
Staying Ahead of the Curve
Interested to learn how PRYPCO stays ahead among the competition, we asked Tanmay Sahani, “How do you identify and seize the latest opportunities in your industry?”
“It all comes down to our visionary leader, Amira Sajwani. She drives innovation and constantly challenges us to stay ahead, bringing forward ideas that truly disrupt the real estate space,” he explained.
A Guide for the Team
We were intrigued to learn more about Tanmay Sahani’s leadership approach in PRYPCO. So, we asked, “If you had to describe your leadership style in one word, what would it be, and why?”
Tanmay responded, “Laissez-faire leadership. The PRYPCO marketing team has the best talent out there. My role is to give them the freedom to take ownership, while guiding them when needed and helping them overcome any obstacles. It’s about empowering people to perform at their full potential.”
A Wave of Transformation
When asked what one thing he would change about the real estate industry, Tanmay’s response was definitive: “We’ve already changed it. Real estate operated in slow, traditional ways for decades—but now everything happens on your phone. We’ve revolutionized property investment by enabling complete ownership and benefit realization through a smartphone. The future of real estate investing isn’t coming—it’s here.”
Follow Tanmay Sahani on LinkedIn.
Find PRYPCO on LinkedIn and visit their website https://www.prypco.com
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