From Banking Power to the Revolution of Emotional Leadership, Art, and Consciousness
Some people work with their minds. Others with their hands. But a rare few work with their souls. Dr. Ignacio Bonasa belongs to that exceptional category of human beings who don’t just create projects — they create movements, transformations, and awakenings.
From the highest ranks of banking to the emotional universe of art, Bonasa has walked a path that cannot be measured by titles but by impact. Doctor in Leadership and Organizational Transformation, founder of Liderarte, and president of international movements such as Turn the Table (Dale la Vuelta a la Tortilla) and the European Association of Organizations with Soul, his legacy transcends borders.
Through initiatives like RESETÉATE, BienestART, and the Parliament of Latin American Leaders, he has built a genuine ecosystem of soulful projects where art, emotion, and consciousness become tools for personal, professional, and social growth.
That’s why the world now calls him — with admiration and justice — The King of Soulful Projects.
From Power to Purpose
“It wasn’t a leap; it was a calling,” he recalls.
After years in senior positions in the banking industry, Bonasa had achieved everything society calls success — power, recognition, stability — yet something essential was missing: meaning. “I realized I could lead banks, but I wasn’t leading my own life,” he confesses. That moment of clarity marked the beginning of a new chapter — the birth of Liderarte, and with it, a new way of understanding leadership.
Art as Compass
With his 4A Model — Learning, Attitude, Soul, and Action — Bonasa has designed a transformative methodology.
“Learning opens the door; attitude drives the path; soul gives meaning; and action creates transformation.” For him, art is the purest language of emotion. “Art heals what logic cannot reach.” In his programs, art isn’t decoration — it’s pedagogy, therapy, and transformation.
RESETÉATE: Turning Pain into Vitamin
RESETÉATE was born from one of the darkest chapters of his life. “It was my way of saving myself,” he admits. From that personal rebirth emerged a universal truth: everyone deserves a new beginning.
RESETÉATE helps people transform pain into a vitamin for the soul — to look at their wounds with tenderness, to forgive themselves, and to start again with gratitude. “It’s not a product,” he says softly, “it’s a rebirth.”
Turn the Table: The Emotional Legacy
Of all his creations, Turn the Table (Dale la Vuelta a la Tortilla) is the most intimate. “It turns adversity into opportunity, pain into purpose, and falls into strength,” he explains.
What began as a personal act of resilience has grown into a global social movement inspiring people, teams, and organizations to rediscover hope and meaning in their lives.
Organizations with Soul
Bonasa firmly believes that companies can have a heart. “I saw too many organizations that were efficient but emotionally sterile,” he recalls.
His initiative, Organizations with Soul, seeks to restore empathy, beauty, and purpose to the corporate world. “People don’t burn out from working; they burn out from working without meaning.”
BienestART: The Art of Wellbeing
Through BienestART, Bonasa merges wellbeing and creativity to demonstrate that wellbeing is not a destination but a consequence of living in alignment. In these experiences, art becomes therapy and emotion turns into energy — a dance between beauty, movement, and authenticity.
The Parliament of Latin American Leaders
“The Parliament is not political; it’s human,” he says. Created to redefine power as service, this initiative connects leaders with values, organizations with purpose, and societies with empathy.
“Our goal is to change the narrative of Latin America through soulful leadership — and inspire the world.”
Leadership as Authentic Connection
His hallmark is coherence. “To lead is not to control, but to connect. Vulnerability is my strength, and coherence is my compass.”
For Bonasa, leadership is not measured by authority but by emotional legacy: “I want to be the kind of leader whose absence is felt — not for the power he held, but for the humanity he shared.”
Mentors and Roots
Among his influences, he mentions his aunt Tere, known for her “firm but firm” wisdom; Ramón Feijoo, who taught him integrity; Viktor Frankl, who revealed that meaning can survive any circumstance; María Zambrano, who taught him to think with the heart; and Mozart, the perfect union of precision and soul. “But my greatest teachers,” he adds, “are ordinary people — they remind me every day what it means to be human.”
Proudly Spanish, he defines Spain as “passion, creativity, and soul.” “I carry my country within me not as a border, but as a heartbeat,” he reflects.
Wellbeing as Intelligence
Bonasa defines 21st-century wellbeing as a new kind of intelligence, “The harmony between what you think, what you feel, and what you do. It’s not yoga or mindfulness — it’s coherence, compassion, and purpose.”
Looking Ahead
He dreams of a world where every person finds their own version of Liderarte, and where companies measure success not only by profit but by human impact. “I dream of organizations led by empathy and an economy guided by purpose. I hope my projects live beyond me — because that will mean they have learned to breathe on their own.”
If His Soul Could Speak
If his soul could speak today, it would whisper:
“Thank you for not giving up when it was easier to quit.
Thank you for turning pain into art and wounds into wisdom.
Thank you for reminding me that the soul never grows old — it simply evolves.”
Epilogue: The Soul Craftsman
Dr. Ignacio Bonasa is more than a leader — he is a craftsman of souls. His life is living proof that pain can become seed, that art can become medicine, and that leadership can be an act of love.
In a world obsessed with speed, he represents pause. In a world filled with noise, he brings a voice. And in a world consumed by fear, he embodies soul.
Because in the end, the greatest projects are not built with power or money, but with truth, emotion, and purpose. And that is why the world calls him — with admiration and respect — The King of Soulful Projects.
To learn more about Dr. Ignacio Bonasa’s journey over the years, connect with him on LinkedIn.
Find Liderarte on LinkedIn and visit their website https://liderarte.org.
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