A 35-year journey of innovation and leadership in the UAE’s ICT, AI sector, Asad Haque is redefining what it means to be a digital pioneer, blending his deep knowledge of technology with a unique appreciation for heritage and tradition.
Asad has spent decades at the heart of the UAE’s technology scene, playing a pivotal role in shaping its digital landscape. His journey began with introducing the first locally made PCs in the UAE and has evolved into leading projects that make cities smarter, more secure, and sustainable.
Throughout his career, Asad has worked across various industries—healthcare to government, education to urban development—helping lay the foundation for the digital infrastructure supporting the UAE and the wider Gulf region. What sets him apart is his rare ability to blend cutting-edge technology with a deep respect for the UAE’s culture—crafting practical, sustainable solutions that empower communities. His vision goes beyond systems; it’s about building smarter, more connected cities. This thoughtful approach has made him a pivotal force in the UAE’s tech evolution, where innovation and tradition come together to drive lasting change.
A Visionary in AI, Innovation, and Building Smart Ecosystems Today
Asad Haque’s journey in the ICT industry began during a time of rapid change for the UAE. As the country transformed from a small desert nation into a global player, Asad saw early on that technology would drive this growth. In the 1990s, he helped produce the first locally made CUB PCs in the UAE marking a significant step in the country’s tech development and setting the stage for the digital future ahead.
Over the years, he has remained at the forefront of technological progress, working in areas like cybersecurity, IP technologies, AI, blockchain, and the Internet of Things (IoT). His deep expertise in these domains has been instrumental in the UAE’s digital transformation, keeping the nation competitive on a global scale.
“In the beginning, we focused on building basic infrastructure—roads, buildings, and communication networks. But as technology progressed, we turned our attention to smarter, more sustainable systems. That’s where Smart Cities came in,” Asad explains.
To him, technology is more than innovation—it’s a tool for addressing some of today’s most pressing challenges. His efforts to develop smarter urban environments in the UAE, leveraging AI and data to enhance daily life, have helped make cities more secure, efficient, and connected—ultimately improving the quality of life for all.
Shaping the Smart City, Integrated Smart Ecosystems of Tomorrow
With over three decades of trailblazing leadership across AI, IoT, cloud-native ecosystems, cybersecurity, and advanced ICT, he has consistently turned visionary concepts into transformative realities.
Far beyond buzzwords, Asad envisions Smart Cities as cyber-physical ecosystems—intelligently orchestrated environments where technology amplifies human-centric design and sustainable living.Through his relentless focus on smart solutions, digital transformation, and sustainability, Asad has become a defining force in the region’s tech evolution—crafting a future where innovation and purpose converge to create lasting impact.
Turning Vision into Impact
Through visionary leadership and transformative projects, Asad Haque is redefining digital innovation in the Middle East—merging tech expertise with purpose-driven, sustainable impact.
AI-Powered Talent Acquisition System for Healthcare
Asad developed a predictive analytics platform utilizing machine learning and real-time data processing to enhance recruitment efficiency in the healthcare sector. This system streamlined workflows, reduced time-to-hire, and empowered HR teams with intelligent candidate profiling and behavioral insights.
Microsoft D365 Transformation for Diversified Investment Group
Under Asad’s mentorship, Quiz Informatics implemented Microsoft Dynamics 365 Finance & Operations across a major investment group operating in the UAE. With 100’s of users across 21 legal entities, the fully localized solution integrated Zuper for field operations and Power BI for analytics—delivering real-time visibility, financial control, and a scalable foundation for growth.
National Financial & Banking Infrastructure Security
In a major Gulf nation, Asad spearheaded the deployment of a centralized cybersecurity architecture connecting the Central Bank with commercial banks across multiple cities. By implementing end-to-end encryption, PKI, and next-gen firewalls. The project ensured secure transactions and real-time threat detection within the national financial ecosystem.
Oracle NetSuite ERP for Food Manufacturing & Packaging Group
He played a pivotal role in delivering via Quiz Informatics a fully localized Oracle NetSuite ERP solution to a leading food manufacturer with operations across the GCC. The implementation covered 100+ users and 20 legal entities, enhancing financial consolidation and operational efficiency across borders.
Airport Digital Experience Integration
Asad led the deployment of an integrated IPTV and Digital Signage system, combined with real-time Flight Information Display and mobile-triggered alerts. Implemented across several Gulf airports. This state-of-the-art solution featured seamless satellite connectivity and surveillance integration, enhancing command center situational awareness and passenger engagement.
Industrial Digitalization in Aluminum & Manufacturing & Public Utilities Sectors
For a major aluminum manufacturing facility, and Utility Services Companies, Asad oversaw the deployment of HP NetServers, UNIX Servers, CAD/CAM workstations, and digital output systems—digitizing production workflows and enabling real-time operational monitoring at scale.
Media Network Upgrade for Reuters
Asad modernized Reuters’ media operations by installing specialized Samsung TFT display systems, significantly improving content visualization and distribution in alignment with global broadcasting standards.
Xerox Infrastructure Deployment for Oil & Gas and Telecom
In one of the largest regional implementations of its kind, Asad as Country Channel Manager ensured the rollout of Xerox digital printing & scanning, archiving solutions, and workflow systems for clients in the oil & gas and telecom sectors. The initiative streamlined billing, documentation, and enterprise processes critical to daily operations.
Building Global Bridges Through Technology
Asad Haque has been a powerful catalyst in connecting the Middle East to the global tech ecosystem. Through strategic alliances with leading firms from Silicon Valley to Europe, India, and the UK, he has introduced transformative technologies that have helped cement the UAE’s role as a regional innovation powerhouse.
“Innovation doesn’t thrive in silos—it accelerates through collaboration, shared knowledge, and global vision,” says Asad.
Guided by this belief, Asad has led groundbreaking cross-border initiatives— from AI & IoT powered infrastructure to scalable, enterprise-grade digital deployments that are reshaping smart living across the region. His leadership has not only enabled the adoption of future-defining technologies but also fostered deep collaboration through international conferences on AI, cybersecurity, and digital transformation.
Recognized Excellence: A Legacy of Impact and Accolades
Asad Haque’s groundbreaking work in technology and innovation has earned him global recognition. His contributions to IT, Artificial Intelligence, Cybersecurity, and Digital Transformation have been celebrated through numerous prestigious awards, underscoring his influence in both the tech industry and society.
Among his accolades are the International Tech Entrepreneur Award from the Indian Tech Society (UK), the KSI – Kingsley Strategic Institute (Malaysia), where he is recognized as the Middle East representative, the Global Indian Award (New Delhi), and the Government of Dubai Award for contributions to security and societal well-being. These honors reflect Asad’s lasting impact and his commitment to advancing technological solutions that transform industries and improve the quality of life for communities.
Asad is also recognized as a Global Connector, known for building international partnerships that link the Middle East with the USA, UK, and India. His leadership was further acknowledged with the Gulf NRI Karnataka RATNA Award, presented by HH Sheikh Juma Al Maktoum, highlighting his significant role in both the tech world and philanthropic efforts.
Beyond the Boardroom: A Farmer at Heart
Asad Haque is widely recognized for his professional accomplishments, but his personal life reveals another equally meaningful passion: farming. An avid farmer with a particular love for date palms, a symbol of the UAE’s rich heritage, Asad tends to a date palm farm, garden at his villa in Dubai. The farm produces around 1,500 kilograms of dates each year. His commitment to organic farming reflects his deep values of sustainability, connecting with nature & The Creator, values that permeate both his personal and professional life.
“The date palm symbolizes resilience, sustainability, and community—values that define the UAE. Through my home date-farming, I aim to live those values and remind others of the environmental impact behind our choices, gratitude to The Almighty, and Mother Nature.
The digital and natural worlds are deeply connected. Technology should build smarter, greener cities while remaining rooted in the values that matter—resilience, community, and respect for nature.” – Asad Haque
Legacy, Leadership, and the Road Ahead
Guided by the mantra, “I am a student of knowledge,” he channels his passion into mentoring young professionals worldwide via workshops, conferences, keynote speaker at events on the evolving landscape of AI, and industry trends & sharing his life experiences. He is a patron, and founder member of Bangalore University Alumni Association. His journey, shaped by early mentorship from tech legends Narayana Murthy and Nandan Nilekani at Infosys, reflects his lifelong commitment to innovation.
Outside of business, Asad is a champion sportsman—once named Best All-Rounder by the Karnataka State Cricket Association. He continues to pursue golf, tennis, and travels around the world, social and business networking, and maintaining a dynamic balance between his personal passions and professional achievements.
Asad Haque stands not only as a technologist but as a visionary architect of the future—one who sees beyond innovation to its true purpose: building resilient, human-centric, and sustainable communities.
“We’re only at the beginning,” he reflects. “The next decade will bring breakthroughs that will fundamentally reshape how we live, work, and connect with the world—and sustainability must be at the core of that transformation.”
With a growing presence in Dubai, London, and Bangalore, Asad Haque’s influence now extends across continents—shaping the digital future of not just the UAE, but the entire Middle East and beyond. His leadership continues to position the UAE as a global benchmark for purposeful innovation—where technology meets humanity, and progress is driven by vision, values, and impact.
Connect with Asad Haque on LinkedIn.
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