Sharjah Asset Management, the investment arm of the Government of Sharjah, in collaboration with Seafood Souq, a global B2B SaaS specialist, has unveiled the region’s first digital traceability system for the fisheries industry in Sharjah.
Launched at Souq Al Jubail, the innovative platform is designed to verify the origin of local seafood catches, strengthen sustainability practices, enhance national food security, and build consumer confidence. The system generates a unique QR code for each fishing vessel, providing instant access to key information, including licence details, catch type, source, and quantity. This enables complete traceability from the vessel’s departure to the final point of sale, offering both regulators and consumers accurate, real-time data.
The launch event was attended by Sheikh Fahim Al Qasimi, Co-founder of Seafood Souq, and Omar Al Mulla, CEO of the Investment Sector at Sharjah Asset Management, along with senior government and industry representatives. The occasion also marked the signing of a strategic agreement between Seafood Souq and Souq Al Jubail to expand the system to Souq Al Jubail – Hamriyah and Souq Al Jubail Kalba, ensuring comprehensive digital verification across Sharjah’s key landing sites.
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