Business in the GCC is moving faster than ever—and at the center of it all are a few standout individuals changing the game. This article spotlights the top 10 leaders who aren’t just making headlines; they’re setting a new benchmark for what business success looks like across the region.
Whether through bold decisions, fresh ideas, or a commitment to lasting impact, these top 10 leaders are shaping industries and inspiring others to raise their game. Each story is different, but what they share is a clear vision and a drive that’s hard to miss.
Meet the top 10 leaders leading the way in the GCC today.
Top 10 Leaders Setting the Business Benchmark in GCC
Below is the list of the top 10 leaders who are paving the way for an innovative future in the GCC business landscape. Let’s get to it.
1. Marwan Al Kindi | Blending Heritage and AI in the Heart of the UAE
In a world where design often imitates, Marwan Al Kindi dares to originate. As the Founder and CEO of Provance Decoration & Interior Design, this forward-thinking Emirati entrepreneur has transformed what it means to create space—merging cutting-edge AI with the UAE’s cultural soul. His work doesn’t just reflect global trends; it rewrites them with a distinct Middle Eastern voice.
From luxury villas to landmark government projects, Marwan’s journey has been fueled by a belief that design is more than aesthetics—it’s an experience. Under his leadership, Provance has delivered AI-driven interiors that don’t just impress visually but interact intelligently. His collaborations with over 15 global designers stand as proof: the future of design belongs to those who fuse vision with versatility.
What sets Marwan apart is his commitment to accessibility and community. Provance offers free AI-powered design tools that democratize the creative process, helping homeowners, startups, and institutions make smarter, faster, and more inspired choices. This fusion of high-end artistry and tech-enabled inclusivity continues to draw attention, earning him recognition from prestigious platforms like the Noble Awards and Global Recognition Awards.
Even in a rapidly evolving market, Marwan remains grounded. His resilience, rooted in a deep connection to Emirati values and a tireless appetite for innovation, has enabled him to turn challenges into pivots and breakthroughs. For Marwan, it’s not just about building beautiful rooms—it’s about creating purposeful environments that spark growth, connection, and legacy.
With Provance at the forefront of sustainable, smart, and culturally enriched design, Marwan Al Kindi isn’t just shaping spaces—he’s shaping how we live in them. The story he’s writing is bold, intentional, and just getting started.
2. Jad Atat | Empowering Brands & Businesses Through Bold, Creative Strategies
A passionate leader, Jad Atat is an expert and highly skilled when it comes to sales, social media marketing, web development, and communication, alongside others. With the aim of uplifting the digital presence of businesses and generating more revenue, Jad built Visionary Digital Solutions (VDS) Marketing, a dynamic hub of innovation and strategic thinking.
As the Founder & CEO of VDS Marketing, Jad Atat’s vision has always been to empower brands and businesses with innovative, bold, and creative strategies that drive lasting success. In just three years, his agency has had the privilege of tailoring solutions for over 80 unique clients, achieving remarkable results across diverse industries. Additionally, they have had the honor of collaborating with more than 20 international clients, including some of the biggest names in the market.
“Leadership, for me, is about fostering an environment where creativity and strategy intersect to transform businesses,” Jad adds, “I believe that true growth comes from adaptability, and our team’s ability to navigate and lead through change has been key in delivering exceptional outcomes.” At VDS, they are committed to not just meeting expectations but setting new benchmarks in the industry.
Looking ahead to 2025, Jad envisions expanding a global footprint, strengthening his organization’s digital capabilities, and continuing to deliver innovative solutions that redefine success for clients.
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3. Olga Dydyko | Redefining Luxury Real Estate In Abu Dhabi
Olga Dydyko, Director, Founder, and CEO of Astrum Real Estate, has over 15 years of experience in the construction sector. With three university degrees in Economics, Law, and Construction, alongside an ongoing degree of Skolkovo Executive MBA, Olga has also completed many coaching programs in her academic endevors. With a proven track record in executing complex transactions, Olga Dydyko is an expert when it comes to luxury real estate in Abu Dhabi.
With an in-depth knowledge of the market and a personalized approach to every client, Olga has managed her construction business over the years, allowing her to develop an extensive understanding of all stages of project creation and implementation. She has exclusively worked on different projects, including developing her own business in construction and development, achieving significant success and recognition in the industry. Moreover, Olga offers training sessions and workshops on real estate investment, prioritizing asset management, and creating effective buying strategies.
Olga’s exceptional performance in the field has earned her several recognised awards including the Business Women of Russia Award 2021 by Ernst & Young. She has also represented Russia in the final of Marie Claire’s BOLD Women Award 2021 and has been a speaker at speaker at international luxury real estate events, sharing my experience and insights on the Abu Dhabi market. With a customer-centric and personalized approach, Olga is helping her clients find a home that matches their goals and lifestyle.
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4. Climbing the Ladder from Telex to Tech in the Finance Industry | S. Mohammed Jabri
“When I started my career in the financial market in 1996, my day often began with placing client orders via telex — a process that feels almost ancient today,” shares S. Mohammed Jabri. Joining the financial industry in 1996 at a junior operations level, he started as an FX dealer, placing client orders manually through telex. Eventually, he was promoted to Dealing Room Manager, overseeing trades, risk management, and team coordination.
Progressing in his career path, S. Mohammed Jabri transitioned into Business Development, understanding the client needs, and growing relationships. Worked with multiple regularities globally Eventually became CEO – now leading an organization and shaping its vision in the dynamic financial world. He reflects, “Each step of my career taught me something different — from the discipline of trading to the art of leadership.”
Mohammed currently Joins TradeUltra as CEO of TradeUltra, multi regulated forex and CFD broker. From manual trade execution to algorithmic trading and mobile apps, the forex industry faced a huge transformation, while regulations became more stringent — compliance and transparency matter more. S. Mohammed Jabri shares that clients now demand speed, transparency, and round-the-clock service. He shares an instance, “From handwritten deal tickets and telex confirmations to real-time trading dashboards and mobile platforms, the transformation has been extraordinary.”
Forex and CFDs are no longer just about trading — it’s about offering tech-enabled financial solutions. For S. Mohammed Jabri, the key lesson in leadership and adaptation is he learned the value of building a strong network in the industry. “Experience gave me depth, but staying open to new technologies gave me relevance,” he mentions.
Envisioning the future for financial markets, S. Mohammed Jabri shares some exciting additions in the field of digital currencies, cross-border payment innovations, and faster settlements. In his role as a CEO, S. Mohammed Jabri empowers the next generation and drives innovation in the field. “While technology continues to change the way we trade, one thing remains constant — the need for trust, knowledge, and strong relationships.” He concludes.
5. Reham Al Aumary | Driving Operational Excellence and Digital Growth in Beauty Tech
Reham Al Aumary stands out as a strategic leader with a proven ability to guide businesses through transformation. As Chief Operating Officer of TopTalla, she plays a key role in modernizing Saudi Arabia’s beauty sector, introducing digital solutions that help salons and service providers streamline their operations, manage growth, and respond to a changing market.
Reham’s background is rooted in business development and operational management, with nearly a decade of experience in Saudi Arabia’s oil and gas sector. During this time, she led the establishment of more than 20 joint ventures, agencies, and international branches. Her work required not only technical expertise but also strong commercial insight, stakeholder management, and a deep understanding of regulatory frameworks—skills that continue to serve her well in her current role.
At TopTalla, she applies this experience to a different but equally dynamic field. With a clear focus on practical implementation, Reham leads the development of digital infrastructure that supports day-to-day business management for beauty professionals. From appointment systems and financial tools to performance tracking and customer engagement features, the platform reflects her commitment to building systems that are both functional and accessible.
Reham brings a rare combination of technical knowledge and cultural awareness to her work. As a Syrian-Canadian who returned to Saudi Arabia to contribute to its ongoing transformation, she offers a perspective that is both global and grounded. Her leadership at TopTalla aligns with the Kingdom’s Vision 2030 by helping traditional industries embrace innovation while remaining rooted in their core values.
Her approach is deliberate and thoughtful—focused on long-term impact, operational resilience, and meaningful change. Through her work, Reham Al Aumary is not only advancing digital adoption in the beauty sector but also contributing to a broader culture of strategic leadership and innovation in the region.
6. Muhammed Rafeeque | Shaping the Future of Broadcast and Global Events
With a career spanning over 18 years across sectors including real estate, retail, hospitality, media, broadcasting, and global events, Muhammed Rafeeque stands as a dynamic force in the GCC’s business landscape. As the Founder of Ever Broadcast and Ever Events, he has demonstrated an exceptional ability to manage and deliver complex projects, leading business initiatives worth over AED 300 million. His work at major global events such as Expo 2020 Dubai, COP28UAE, and the World Government Summit highlights his commitment to excellence and innovation at scale.
Rafeeque’s leadership philosophy is rooted in long-term impact rather than quick fixes. “I’ve never believed in just fixing problems; I believe in solving them at the root,” he shares. This approach has not only defined his leadership style but has also shaped the success of the technical teams he has built and led. Whether designing robust IT operations, integrating cloud infrastructure, or advancing technologies such as robotics and AI, Rafeeque has consistently focused on creating stronger, more meaningful solutions.
At Expo 2020 Dubai, Rafeeque played a crucial role within the Expo Media Team, spearheading the rollout of a flexible and secure electronic data interchange system for the Media Center. His ability to combine technical expertise with strategic thinking has earned him multiple accolades, including the IBC Rising Star Award, the Middle East Transformation Award, and a Guinness World Record for the Longest Underwater Radio Show.
Looking ahead, Rafeeque’s vision for 2025 is to lead Ever Broadcast into its next chapter of growth and transformation. “We want to create content that connects, challenges, and stays with the audience long after the credits roll,” he says. His goal is to ensure every project resonates deeply, making people think, feel, and see differently—an approach that emphasizes not just broadcasting, but creating a sense of belonging.
Through Ever Broadcast and Ever Events, Rafeeque continues to set a new benchmark for leadership, innovation, and creativity across the GCC. His dedication to meaningful storytelling and technological advancement places him at the forefront of a new era for the media and events industry.
7. Prof. Salman AlQahtani | Bridging Science and Strategy for a Digitally Sovereign Future
Prof. Salman AlQahtani stands as a pillar of technological and academic excellence in the GCC, recognized globally among the top 2% of scientists. With more than 27 years of distinguished leadership spanning academia, industry, and government, he has become a driving force in Saudi Arabia’s digital transformation journey. His work seamlessly integrates deep expertise in digital forensics, artificial intelligence, and network innovation with a sharp strategic vision that extends far beyond the classroom or lab.
As a distinguished professor and director of several national research initiatives, Prof. AlQahtani has played a pivotal role in shaping the development of next-generation technologies such as 5G, 6G, and smart city infrastructure. His authorship of over 300 peer-reviewed publications is not just a measure of academic rigor but a testament to his commitment to knowledge that serves real-world progress. From cybersecurity and AI strategy to national infrastructure and cyber sovereignty, his influence extends across sectors critical to national resilience and innovation. These efforts directly support the goals of Saudi Vision 2030, particularly in building a knowledge-based economy and advancing the Kingdom’s global digital leadership.
What sets Prof. AlQahtani apart is his ability to lead in times of rapid change. His approach combines technical excellence with future-focused leadership, fostering international collaborations that push the boundaries of digital policy, sustainable systems, and AI-enabled innovation. He is not only shaping emerging technologies but also preparing future leaders to operate confidently in a world where disruption is constant.
Looking ahead to 2025, Prof. AlQahtani is focused on positioning Saudi Arabia as a global hub for digital innovation and smart infrastructure. “We are not just participating in global innovation—we are helping to define it,” he notes. His priorities include advancing research in fabric computing, enhancing national digital policy, and ensuring that academic institutions play a central role in building a resilient, future-ready knowledge economy.
Prof. AlQahtani exemplifies what it means to lead with both intellect and impact. In an era where vision and agility define success, his work continues to shape the digital destiny of a nation and inspire a generation of thinkers, scientists, and policymakers.
8. Khalid Aslam | Shaping Saudi Arabia’s Branding Landscape with Four Diagonal
Khalid Aslam, Managing Owner of Four Diagonal, is at the forefront of Saudi Arabia’s ever-evolving advertising and branding industry. With a deep understanding of the local market and a passion for innovative brand storytelling, Khalid has successfully led impactful campaigns that have redefined how businesses in the Kingdom engage with their audiences. His firm delivers results-driven strategies across a wide range of services—from high-impact outdoor and indoor advertising to advanced digital signage and vehicle branding.
Under Khalid’s leadership, Four Diagonal has earned a reputation for creativity, precision, and reliability. The team’s ability to translate a brand’s vision into tangible, high-quality output is a cornerstone of their success. Whether it’s a regional rollout or a custom local campaign, Khalid ensures that every touchpoint aligns seamlessly with the client’s objectives. His eye for detail and demand for excellence have set a new standard in the advertising and general trading space.
Khalid’s commitment to client satisfaction is matched only by his drive to innovate. He champions a culture where forward-thinking solutions are the norm, not the exception. “The journey ahead is promising,” he notes, “and I am confident in our collective ability to make a significant impact.” This mindset keeps Four Diagonal ahead of the curve, consistently delivering work that captures attention and builds lasting brand equity.
With a proven track record, an exceptional team, and a relentless pursuit of growth, Khalid Aslam is not just delivering advertising services—he’s building legacies for brands across Saudi Arabia.
9. Safia Issam | Redefining Legal Excellence with Vision and Resilience
Safia Issam stands out as a formidable force in corporate law, not only for her legal acumen but also for her resilience in the face of profound change. After earning her law degree in 2015, Safia began her legal journey with hands-on training at elite law firms in Sudan, complemented by internships in Abu Dhabi. However, the outbreak of armed conflict in Sudan forced her to leave behind the familiar and rebuild her life and career in the UAE. Inspired by her father’s 35-year legacy in the legal profession across the region, she remained determined to carry the torch forward.
Adapting to a new legal environment wasn’t without its hurdles. Despite her credentials and experience, Safia often encountered skepticism and resistance. Her journey through professional doubt and cultural barriers only deepened her resolve. Supported by a handful of mentors and peers, she leaned into her belief that competence and ambition are not confined by geography or background.
With that belief, Safia launched the Safia Abugisseisa Law Firm, a bold step toward redefining what a modern legal practice can represent. Her firm is not just a hub for legal solutions; it’s a platform for progress—challenging norms, uplifting underrepresented voices, and pushing for greater inclusivity in the corporate legal sphere.
As she looks toward 2025, Safia remains focused on expanding her firm’s reach and impact. She continues to advocate for a legal culture that values diverse experiences and unconventional paths. For Safia, success lies not only in professional accomplishments but in creating space for others to rise. Her story is one of perseverance, empowerment, and a vision to reshape the legal landscape into one that thrives on diversity, equity, and shared ambition.
10. Halim Moussa | Turning Adversity into Purpose-Driven Impact
Halim Moussa is more than an entrepreneur—he’s a builder of businesses, ideas, and people. Raised in France by a resilient mother who instilled in him the values of strength and perseverance, Halim faced a life-defining moment at 19 with her passing. Rather than break under the weight of grief, he used it as a catalyst for growth, setting the foundation for a career marked by purpose and innovation.
Although his professional start was in the corporate world, Halim quickly realized it wasn’t where he belonged. That dissonance sparked his entrepreneurial spirit, leading him to launch and manage several ventures over the past decade. From France to international markets, he has assembled dynamic teams and developed projects that reflect his deep commitment to innovation and social value.
Among his standout achievements is co-creating E-GLASS with his brother Mehdi—a transformative initiative in the auto glass replacement sector that empowers individuals to start their own businesses online. His other ventures include NESS CONNECT, a creative agency focused on authentic brand partnerships, and IA GENIX, a forward-looking company that helps businesses leverage AI to stay competitive and future-ready.
What drives Halim isn’t just business success—it’s legacy. Inspired by his sons, Ilyes and Ali, he dreams of building an orphanage in the Maghreb to give back to children in need. His passion for personal growth is equally strong, expressed through marathon running, boxing, and a relentless pursuit of self-mastery.
Whether he’s on stage or in the boardroom, Halim leads with authenticity. His message is rooted in real-life experience: “Enjoy the journey; the destination is just another step.” With a heart for impact and a mind wired for innovation, Halim Moussa is turning challenges into opportunities—and lighting the way for others to do the same.
Conclusion
The top 10 leaders we’ve featured aren’t just part of the business scene—they’re helping to define it. Through their work, they’re pushing industries forward and setting standards that others now follow.
In a region known for ambition and innovation, these top 10 leaders stand out for their ability to turn vision into action. Their influence is already being felt across the GCC, and it’s clear they’re only just getting started.
One thing’s for sure: business in the GCC is in good hands with these top 10 leaders setting the pace.
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