Oliviero Toscani died on Monday in Italy at the age of 82 from a rare condition called amyloidosis, which created extra amyloid proteins that harmed important organs in the body. He was the creator of numerous photos that gazed down at people from billboards all across the world, proclaiming an uncommon and confrontational political message.
He taught an AIDS patient how to sell the Benetton clothing line and established it as a brand. He defied the laws of advertising by presenting images of horrific truth, such as an AIDS patient, the blood-splattered garments of a soldier murdered in Bosnia, or the 24 death-row prisoners in the United States.
However, his photos were not limited to depicting human cruelty to humans. He also preached the message of unity among people of different races and colours, using the most emotional images of young children of many races and colours standing together. They were images of innocence that emphasised the fact that all humans belonged to the same race: humanity.
He was not born radical. He followed in the footsteps of his father, a photographer. Toscani studied in Zurich before moving into fashion photography and establishing lucrative modelling careers. Monica Belluci, the Italian diva of the 1980s and 1990s, was a glamorous and sympathetic actress in Italian cinema.
Also Read:
Bridging Language Gaps For Seamless Communication With SIYAK: Rima Boutros
Grow Your Business With AI Agents & Automation in the UAE: Carolina Posma
About Author
