September 23, 2026
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With the announcement of Ayyoub Salameh’s appointment as CEO, Golden Oak Properties has entered a new stage of its ongoing expansion and advancement. Golden Oak Properties, which was founded by Soufie, has established a significant position in the Dubai real estate market through high-value deals, smart developer contacts, an entrepreneurial style, and a dedication to enduring client relationships. Soufie will remain active in the business as its founder and shareholder, using her connections, industry knowledge, and strategic viewpoint to help Golden Oak expand in the future.

Golden Oak Properties’ founder and shareholder, Soufie Jnidee, is the driving force behind the company’s founding and expansion in Dubai’s real estate market. She has established a wide network of investors, real estate owners, and developers with an entrepreneurial style and a strong emphasis on fostering relationships, which has helped establish Golden Oak as a reputable brand in the industry.

Golden Oak’s identity and direction have been greatly influenced by her real estate background, comprehension of client demands, and long-term company strategy. Soufie will continue to be actively involved as the company’s founder and shareholder as it moves into its next stage of growth, offering her connections, market expertise, and strategic viewpoint to assist the business’s ongoing growth.

With over 20 years of international experience in luxury hospitality, business growth, and high-value client connections, Ayyoub will take over the company’s executive leadership, daily direction, and ongoing development. According to Soufie, “Golden Oak was built through years of relationships, perseverance, and a clear belief in the value we could create in this market.” “Building on that basis is the focus of this next chapter. As the company’s founder and shareholder, I’m excited to keep helping it expand while Ayyoub oversees its executive direction and development.

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