The Mohammed Bin Rashid Innovation Fund (MBRIF), an initiative launched by the Ministry of Finance to support the UAE’s innovation and entrepreneurship ecosystem, has identified a growing demand in the UAE for eco-friendly packaging solutions provided by Avani Eco Middle East, a member of the Mohammed Bin Rashid Innovation Fund (MBRIF) Guarantee Scheme. MBRIF stated that demand for these solutions is increasing at a pace of 25 to 30 percent each year, spurred by enterprises’ response to the incremental limits imposed on single-use plastics.
Fatima Al Naqbi, Acting Assistant Undersecretary for Support Services Sector at the Ministry of Finance and the Ministry’s representative at MBRIF, stated that the increase in demand demonstrates that targeted support for innovative companies can have a tangible environmental and economic impact. The Guarantee Scheme has helped the company expand its operations in the UAE at a time when the market is shifting away from single-use plastic products.
“The company’s data clearly demonstrates how innovation, regulation, and environmental responsibility can work in tandem to reduce waste, lower emissions, and strengthen the circular economy,” Al Naqbi said, adding that this progress reflects the Mohammed Bin Rashid Innovation Fund’s vision for this critical sector. According to the company’s data, growth has accelerated dramatically since 2023, corresponding with clearer implementation dates and increasing commitments from key buyers to maintain compliance across their businesses. Businesses that have transitioned from traditional plastic to fiber- and plant-based packaging have reduced single-use materials by up to 25% while lowering packaging-related carbon emissions by up to 40%.
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