Many UAE citizens now consider their gold jewelry purchases to be among their greatest investment choices after the price of gold increased by almost Dh100 per gram over the last 12 months. The 22K gold variety was selling for between Dh279 and Dh290 per gram last summer. It cost more than Dh380 per gram as of Wednesday.
Since the third quarter of 2023, the price has been climbing gradually, according to statistics from the World Gold Council. In the first quarter of 2025, prices had increased by about $800 per ounce on an annual basis. According to data, the price of gold increased to $1,971.5 in the fourth quarter of 2023 from an average of $1,928.5 per ounce in the third quarter.
Rajitha views her purchase of gold jewelry as both financially astute and emotionally significant. It’s among the best investments I’ve ever made, in my opinion. A yearly increase of Dh100 per gram is substantial, particularly for something I also enjoy wearing.
Jewelry is a material possession with sentimental value, she continued. Coins and bars are excellent for pure investment, but jewelry provides both beauty and personal fulfillment. When 22K gold was at Dh277 per gram last year, Pooja S., a sales and marketing executive and another longtime resident of the UAE, also bought gold jewelry.
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