During World Autism Month, the Zayed Authority for People of Determination transformed standard messaging into an engaging public engagement project by launching an interactive awareness experience at Yas Mall. People of Determination with Autism Spectrum Disorder, such as Sara Al Qutb, Zayed Mohammed Al Zaabi, and Ahmed Al Hashemi, gave unexpected musical performances as part of the attempt to draw in guests and promote face-to-face communication.
The performances, which were specifically written to showcase each participant’s skills, featured a variety of expressions, from frenetic compositions to serene and well-balanced tunes, showcasing unique inventiveness. Digital screens with awareness messages and QR codes that allowed guests to access brief videos introducing the artists and their tales further improved the experience. In order to provide a more compelling and credible message, the effort used a unique approach that included engaging influencers and collecting genuine public reactions.
The project, according to the Zayed Authority for People of Determination, intends to dispel myths around autism and showcase the abilities of People of Determination, encouraging participation in public areas. It further stated that by highlighting the role of families in empowering and supporting individuals, the program is in line with the goals of the Year of the Family 2026. “We are working in partnership to empower People of Determination and enhance their participation in the creative sector, while promoting a culture of inclusion,” stated Huda Ibrahim Al Khamis, the founder of the Abu Dhabi Music and Arts Foundation and the founder and artistic director of the Abu Dhabi Festival.
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