About Sahar Haidar: Nothing is out of reach for Sahar Haidar, a Lebanese national and amana’s Director of Global Operations. Sahar’s long path to professional success has made her an expert in her field. She now leads amana’s operations, collaborating with talented and skilled individuals as the company continues to expand in the region.
About amana: Connecting customers to more than 5,500 global assets, amana is also focused on the MENA region, giving instant access to all regional exchanges at zero cost across its trading and investing app, web, and META platforms. Licensed and regulated, amana offers everything from stocks, ETFs, crypto, commodities, forex, and more.
amana is now the go-to partner for more than 200,000 traders and investors, brokers, hedge funds, family offices, and asset managers across 80 countries.
Q1: What is amana and how does it differentiate itself from other brokers both in the MENA region and globally?
Sahar Haidar: amana is a leading broker in the Middle East. In addition to its web and META trading platforms, it also boasts a unique trading app that stands out by offering an all-in-one solution. Unlike many brokers, amana provides a seamless, integrated platform that caters to a diverse range of trading needs, making it unique in both the MENA region and globally. Leading amana’s operations during this exciting expansion phase, especially as we attract hundreds of customers daily, has been incredibly fulfilling.
Q2: Since introducing zero-cost trading in February 2024, amana has seen substantial growth in customer numbers and trading volumes. To what do you attribute this impressive growth?
Sahar Haidar: Our growth can be attributed to several factors. First, our advanced technology ensures a smooth and efficient trading experience. Secondly, our team’s expertise and in-depth market analysis provide valuable insights to our clients. Lastly, our commitment to exceptional client service has built a loyal customer base. It’s exciting to lead an operations team that is so integral to this success.
Q3: How has the integration of new technologies transformed the operational capabilities of amana? What specific technologies have had the most significant impact?
Sahar Haidar: The integration of new technologies has significantly enhanced our operational capabilities, enabling high-impact, fast services. This allows our team to focus on business performance rather than manual work. Technologies such as automated trading systems and advanced analytics have had the most significant impact. I believe in taking a holistic view of operations, ensuring we keep the bigger picture in mind without getting lost in the details.
Q4: How does amana gather and utilize customer feedback to improve operational processes and service offerings? Can you give examples of specific changes made based on customer insights?
Sahar Haidar: We gather customer feedback through various channels, including satisfaction surveys, social media, and online reviews. This feedback is invaluable for continuous improvement. For example, based on customer insights, we have enhanced our user interface and expanded our educational resources. We’ve also added several deposit and payment options, so that every customer can deposit money into their account easily and instantaneously, whether by instant bank transfer, credit card, Apple Pay and more. Ensuring we meet and anticipate customer needs is a core part of our strategy.
Q5: What kind of customers are attracted to amana? What is amana’s unique advantage?
Sahar Haidar: amana attracts a diverse range of customers, from paycheck clients to high-net-worth individuals. Our unique advantage lies in our accessibility—anyone can trade with amana, benefiting from our advanced tools and resources regardless of their trading experience or financial status. This inclusivity is a cornerstone of our growth and success.
Q6: Can you discuss the development of amana’s flagship trading app? What features are you most proud of, and what can users expect next?
Sahar Haidar: Our flagship trading app offers the best user experience and interface (UX/UI) on the market, in my opinion. Trades are executed at lightning speed, the app is user-friendly and everyone, even if you’re not tech savvy, can easily navigate it without having to worry about anything but your trades and investments. We also offer a robust learning section and various funding options. Moving forward, users can expect even more educational content and advanced trading features. The app reflects our commitment to innovation and user satisfaction.
Q7: Education is a significant aspect of amana’s strategy. Could you elaborate on the educational resources and support you provide to your traders?
Sahar Haidar: We prioritize education by offering resources such as world-class Real Vision content and dedicated relationship managers. These resources ensure our traders are well-informed and receive personalized support, which is crucial for their success. Our approach to education is designed to empower traders at all levels.
Q8: Spearheading operations in a successful business in a competitive market like finances must be demanding. How do you balance your professional and personal life?
Sahar Haidar: Balancing professional and personal life is indeed challenging, but delegation plays a key role. It’s important to have times when you are not reachable without affecting workflow. Personally, while I may not be very active by nature, I always ensure to have travel plans in my schedule, which helps me unwind and maintain a healthy balance. Living in Dubai, an exceptionally well-organized and safe city, has greatly facilitated my work-life balance. The vibrant energy and positive vibes of places like Downtown Dubai and The Palm keep me inspired.
Q9: What do you enjoy most about your current job?
Sahar Haidar: I have an exceptional memory and enjoy working with numbers, making finance a perfect fit for me. My skills and passions align closely with my role, which I find incredibly fulfilling. Leading the operations function at amana, witnessing the industry transition from traditional to modern customer-focused models, has been a remarkable journey.
Follow Sahar Haidar on LinkedIn.
Find amana on LinkedIn and visit their website https://amana.app/
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