Hussein Salloum

EnergyPro was founded with a vision for a sustainable future, EnergyPro Electricals stands as a frontrunner in the electrical and electronic services industry in the UAE. With over two decades of experience and a solid foundation in electrical engineering, the company has evolved to specialize in Power Distribution and Low/Medium Voltage Switchgear manufacturing.

Their expertise in power quality services allows them to detect and mitigate electrical system issues effectively, ensuring optimal performance and reliability. Recent projects, such as the power audit at Abu Dhabi’s new airport, showcase their dedication to delivering high-quality services while adhering to safety standards.

In addition to their core offerings, EnergyPro is at the forefront of proposing new products and systems in the field, such as Static VAR Generators, to address dynamic variations in reactive power and poor power factor.

Background & Company Overview

Business Magazine UAE: Explain your background and your Company in detail.

Hussein Salloum replied, “Born and raised in Lebanon, I have made a significant move to the UAE in 2005. With a solid foundation in electrical engineering from the American University of Beirut, graduated in 2003. Further enhancingmy expertise, I have pursued higher education, earning a Master of Business Administration (MBA) and a Master of Philosophy in Management (MPHIL). With over two decades of experience in the electrical and electronic manufacturing sector, the founder has specialized in Power Distribution, Low and Medium Voltage Switchgear manufacturing. Post-2020, a strategic shift towards sustainable solutions was initiated, focusing on areas such as smart energy systems, water generation, and solar energy.

Energypro Electricals has been a frontrunner in the electrical and electronic services industry in the UAE. With a strong educational background and extensive experience in the field, my partner and Ihave steered the company towards innovative solutions and sustainable practices. Currently serving as the Executive Director of Energypro Electricals, we are dedicated to sustainability and innovation which is positioning the company as a leader in the power quality and solar industry, offering cutting-edge solutions to clients.”

Vision Synchronization, We asked Hussein Salloum

Business Magazine UAE: Can you share your understanding of Energy Pro’s vision and how it aligns with your personal and professional goals?

Hussein Salloum replied, Energy Pro envisions a sustainable future powered by innovative smart and renewable electrical solutions. The company aims to be a pioneer in the field, driving positive change through technology, sustainability, and cutting-edge solutions that benefit both the environment and society.

My personal and professional goals align closely with Energy Pro’s vision for several reasons. On top of them is the focus on Sustainability, where Energy Pro’s emphasis on sustainability resonates deeply with my own commitment to environmentallyand society responsible business practices. By prioritizing smart and renewable solutions, we can work towards a greener future for the UAE and beyond.Secondly, market Trends and innovations, where the UAE’s increasing investments in digitalization and renewable electrical solutions mirror my own observations of market shifts towards sustainable technologies. By staying ahead of these trends and leading on related topics, we can capitalize on emerging opportunities and contribute to the country’s economic diversification. Third is the technological advancements, as we see the rapid pace of technological innovations in the electrical sector presents exciting prospects for growth and development. By embracing these advancements and integrating them into our operations, we can enhance efficiency, reliability, and sustainability in our solutions.In addition, environmental and economic impactalignment by recognizing the interconnectedness of environmental concerns and economic prosperity, Energy Pro’s vision underscores the importance of balancing ecological sustainability with business success. This holistic approach aligns with my own belief in creating value through ethical and environmentally conscious business practices.”

Empowering Efficiency

Business Magazine UAE: Could you explain yourpower quality services and how they are utilized to detect electrical system issues? Can you provide an example of how power quality services helped enhance your clients’ assets?


Hussein Salloum replied,Modern Challenges in electrical networks are imposed by expanding utilize of semiconductor based electronic hardware & non-linear loads (such as SMPS utilized in computers & their peripherals, information servers, variable speed drivers (VFD), circular segment heaters, Driven lights etc.). Fast integration of non-conventional vitality sources into network arrangement affects the power quality environment. The characteristics of electricity like frequency, magnitude, waveform, and symmetry are subject to variations during the normal operation in a supply system due to changes of load, disturbances generated by certain equipment and the occurrence of faults which are mainly caused by external events. Sometimes the equipment installed at the premises of an electricity user can inject disturbances (e.g. harmonic or inter-harmonic distortion, voltage fluctuations etc.) into the distribution networks. These power quality issues affect end users, machinery & system manufacturers, designers of plants & installations, electricity distributors, public authorities, and the public. The outcome of some surveys has revealed significant losses to industries due to poor power quality. Variation in voltage & frequency and waveform distortion (in other words harmonics) are the critical power quality issues.

We offer a wide range of engineering services in power quality such as: site surveys, on-site powerquality data logging using high accuracy, instrument, harmonic analysis, and recommendations. We also conduct detailed study of reactive power, power factor and existing harmonic pattern in the electrical system. This includes design & recommendation for optimal solutions based on measured project data, as well as simulation of electrical network, system using ETAP software and carrying out harmonic penetration studies. These solutions are used to improve power factor and mitigate harmonics as per IEEE 519 latest standards. We are implementing the recommended solutions and verifying the results by doing re-analysis to ensure optimized system performance with fastest payback.

In addition,we handle turnkey power quality projects from design, installation, programming, to testing and commissioning of harmonic mitigation equipment such as active and passive harmonic filters, SVG’s etc.We also review, approving and procuring different manufacturer’s PQ equipment such as AHF, and we study them in comparison to meeting the requirements of the project, client and local authority’s regulations and its standards.”

Recent Power Audit Project

Business Magazine UAE: Can you walk us through a recent project where Energy Pro provided power audit services?

Hussein Salloum replied, “Sure, I can explain to you about one of the recent studies which we have been conducting at Abu Dhabi new airport, which is one of the largest airports in the region. In this project, we had to review all the existing electrical installations harmonic performances in relation to the regulation. In such prestigious projects, the method statements and risk assessments need be thoroughly reviewed and submitted, where works need be carried out mainly during special timing to avoid work disruptions. EnergyPro experts and site teams haveled this project with the on-site contractor and conducted the first lots of the project generated all required procedures and method statements needed to do the power quality exercise. It has put all its recommendations for the consultants and authorities which are now adopted to be carried out for the rest of the airport.”

Proposed Innovations & Challenges

Business Magazine UAE: Can you please inform us about new products or systems you are proposing in the field? Any obstacles or challenges faced?

Hussein Salloum replied, “In our power quality and energy efficiency field, we are now proposing a new concept called Static VAR Generators which provide a complete solution for industrial and commercial facilities with dynamic variations in reactive power, poor power factor and unbalanced loads. Their modular design and compact structure allow scaling up the reactive power rating easily and makethem ideal for step less power factor correction, load balancing and harmonic filtering in industrial and commercial buildings.

Below is a summary of advantages that it provides in relation to conventional methods of reactive power compensation.”

Energy Pro’s pricing Strategy

Business Magazine UAE: How would you ensure that Energy Pro remains competitive in terms of pricing without compromising on the quality of its products and services?

Hussein Salloum replied, “By implementing a combination of customer-focused strategies, cost optimization, efficiency improvements, and value engineering, EnergyPro can maintain its competitiveness in the market while upholding high standards of quality in its products and services. This balanced approach ensures that the company remains attractive to customers while maximizing operational efficiency and profitability.

As priority, customer satisfaction and loyalty remain the focusby delivering exceptional service and support. We offer customized solutions tailored to meet the specific needs of each client. We also build long-term relationships based on trust, reliability, and quality. In addition, we frequently engage in value engineering to identify opportunities for cost savings without compromising product quality, collaborate with design and engineering teams to optimize product specifications, and continuously seek feedback from customers to identify areas where such value can be enhanced.”

Eco-Friendly Integration

Business Magazine UAE: How do you envision incorporating eco-friendly practices into the company’s operations and product offerings?

Hussein Salloum replied, Operations: We envision these practices in multiple ways. Our core services implement energy-efficient practices within company facilities, such assmart energy monitoring systems to reduce electricity consumption.In addition, we follow sustainable procurement where we source materials and equipment from environmentally responsible suppliers who adhere to sustainable practices and ethical standards, such as LONGI Solar. This is coupled with the product offerings for renewable energy solutionssuch as solar panels, inverters, and energy storage systems for residential, commercial, and industrial applications.We also integrate smart energy systems that optimize energy usage, monitor performance, and enable remote control of electrical systems for increased efficiency.Above that, we promote water generation technologies as we offer atmospheric water generators that produce clean water from humidity in the air, promoting water sustainability.”

EnergyPro’s Continuous Innovation

Business Magazine UAE: How does Energy Pro stay update with the latest advancements and best practices in the solar and renewable industry? Can you provide examples of how this knowledge has been applied to improve the company’s services and solutions?

Hussein Salloum replied, “Energy Pro employs several strategies to stay updated on best practices in solar industries and others as well. First, we adopt the concept of continuous learning, where we make and encourage employees to participate in training programs, workshops, and industry conferences to stay abreast of emerging technologies and trends. In addition, we subscribed to many industry publications, journals, and online platforms that are dedicated to renewable energy to access the latest research, case studies, and innovations. Second, we have collaborated with technology providers to stay informed about cutting-edge research, pilot projects, and technological developments. In addition, we always partner with industry experts, consultants, and organizations to leverage our expertise and insights into this sector.

On the other level, we have obtainedlocal industries certifications and accreditations in the renewable energy field, where we implemented sustainability standards to ensure compliance with industry best practices.”

Ensuring Compliance and Success

Business Magazine UAE: Health and safety standards are paramount in the industry. How does Energy Pro ensure compliance with international safety standards during project execution? Can you provide an example of a project where safety measures played a crucial role in successful project completion?

Hussein Salloum replied,Every single employee focuses the attention on Quality, Safety, and protection of the environment to maintain “a harmonious, profitable and sustainable growth”. We approach health and safety on multiple levels:

  1. Risk Assessment and Management:Conducting thorough risk assessments prior to project commencement to identify potential hazards and risks.
  2. Training and Certification:Providing regular health and safety training to employees, involved in project execution.
  3. Personal Protective Equipment (PPE):Mandating the use of appropriate personal protective equipment (PPE) such as helmets, safety glasses, gloves, and harnesses on project sites.
  4. Compliance with Regulations:by adhering to local and international safety regulations, codes, and standards governing the renewable energy industry.

Here is an example of a project where safety measures played a crucial role in the successful completion of an active harmonic filters installation project at Burj Khalifa. Energy Pro was entrusted with installing active harmonic filters at Burj Khalifa, the iconic skyscraper in Dubai, to mitigate harmonic distortions in the electrical system and improve overall power quality. The project aimed to enhance the stability and efficiency of the building’s electrical infrastructure by reducing harmonic currents generated by non-linear loads within the complex. Energy Pro conducted a detailed risk assessment specific to the installation of active harmonic filters, considering factors such as high voltage equipment, and working near live electrical systems.All personnel involved in the project, including engineers, technicians, and installers, underwent specialized safety training focusing on electrical hazards, lockout/tagout procedures, and safe handling of equipment. Strict adherence to PPE requirements was enforced, with personnel equipped with insulated gloves, arc flash suits, safety goggles, and ear protection to safeguard against electrical and mechanical risks. Clear safety protocols were established for working in proximity to electrical panels, interconnecting power cables, and testing the harmonic filters to ensure compliance with safety standards and prevent accidents.The project’s success reinforced Energy Pro’s reputation as a reliable and safety-conscious provider of advanced electrical solutions, showcasing the company’s commitment to excellence in the field of harmonic mitigation technologies.”

Mitigating Disruptions


Business Magazine UAE: Modification works are often required in live sites such as shopping malls and hotels. Can you discuss a challenging modification project undertaken by Energy Pro? How was the project managed to minimize disruptions to the client’s operations?

Hussein Salloum replied, “Overview:Certainly, we have conducted at the beginning of this year one modification work scope in YAS Mall, Abu Dhabi.


The major challenge was working in a live shopping mall environment with minimal disruption to daily operations. The target was to conduct the modifications without affecting the shopping experience of visitors, and it required minimal downtime to ensure uninterrupted operation of stores and facilities.The second challenge was the complexity of the task, where we have to integrate new electrical components into existing systems without compromising safety or functionality.The third challenge was to ensure safety compliance while working in a public space.

Approach and Solutions:

We have prepared a detailed plan to schedule work during off-peak hours to reduce the impact on mall operations.We have also conducted critical modifications during night shifts to minimize disruption during daytime.In addition, we have implementeda temporary power solution to maintain essential services during upgrades.All these steps were made with effective communication with mall management and tenants to coordinate works and address concerns promptly.


It was successfully completed where we have demonstrated expertise in executing complex projects in live environments.The client was satisfied and proceeds with awarding two more projects t EnergyPro.”

Empowering Mobility

Business Magazine UAE: Could you discuss Energy Pro’s approach to EV chargers and solutions? Can you share an example of a project where Energy Pro successfully supplied for a client?

Hussein Salloum replied,Energy Pro offers a comprehensive range of EV chargers suitable for various applications, including residential, commercial, and public spaces.These products are compatible with all electric vehicles on the market that meet the national standard, and inclusive of protective functions like emergency stop, lightning, protection, overload, leakage, and short circuit. This includes integration of smart charging technology for efficient use of energy and optimized charging processes. In addition, we provide scalable solutions to accommodate future growth and increasing demand for EV charging stations.

In addition, we provide solar-powered chargersto utilize clean energy sources and reduce our carbon footprint. These solutions are used to store solar energy for charging EVs, ensuring continuous power availability.This comes with implementing advanced energy management systems to monitor and control the flow of energy between solar panels, EV chargers, and the grid.

During last year end, we have successfully supplied 22kW EV chargers for one of the prestigious malls in Qatar. We meticulously planned the project, ensuring all aspects were carefully coordinated and scheduled for timely execution. Our experienced team worked together seamlessly, leveraging their skills to ensure a smooth design and procurement process. With a focus on efficiency, we executed the delivery promptly, meeting all deadlines. Maintaining open communication with the client, we ensured their needs were met, leading to high levels of satisfaction with the project outcome.”

Strategic Growth Initiatives for EnergyPro

Lastly we asked, “In what ways do you think Energy Pro can further solidify its dominant position in the UAE market and expand into other GCC sectors?”

“To further solidify its dominant position in the UAE market and expand into other GCC sectors, Energy Pro is considering the following strategies:

1. Diversification of Services:Introduce a wider range of energy solutions such as energy management systems, renewable energy solutions, and energy efficiency consultancy to cater to a broader market segment. We offer tailored services for different sectors like residential, commercial, industrial, and governmental organizations to address specific energy needs.

2. Innovation and Technology Adoption:We embrace emerging technologies like smart grids, IoT integration, and energy storage solutions to enhance energy management capabilities and efficiency.

3. Strategic Partnerships: We collaborate with key industry players, government entities, facility management companies, energy service companies’ and technology providers to leverage synergies and access new markets.

4. Customer-Centric Approach:Prioritize customer satisfaction by offering exceptional service, maintaining open communication, and addressing customer needs promptly and effectively.”Hussein Salloumconcluded

Connect with Hussein Salloum on Linkedin
Visit EnergyPro to learn more about it

Also Read :-

Vision Synchronization Business Magazine UAE: Can you share your understanding of Energy Pro’s vision and how it aligns with your personal and professional goals?

Mindful Automations: Pioneering Next-Gen Solutions with CEO Manzoor Ahmed

About Author

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.