Lexar, a global leader in flash memory solutions, has reached a significant milestone in its regional growth strategy, with its products now available in more than 5,000 retail outlets across the Middle East and Africa (MEA). This marks a fivefold increase in the number of stores carrying Lexar-branded products. As the company prepares to showcase its latest innovations at Gitex Global 2025 (Hall 1, Stand H1-25), it will spotlight advanced storage solutions designed for photographers, gamers, and content creators across the region.
Central to this expansion is The Lexar Way a model built on collaboration and ecosystem development. Through this approach, Lexar provides its partners with tools, resources, and support to drive channel growth and deliver disruptive products to the market. The company’s success over the past three years reflects its commitment to innovation and its ability to help partners adapt to shifting customer demands.
For nearly 30 years, Lexar has been empowering the world with memory innovations, helping transform the daily lives of photographers, videographers, gaming enthusiasts, and creators while shaping the future of digital storage,” said Fissal Oubida, General Manager Middle East, Africa & India at Lexar.
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