A customer in the United States purchased a customised Tesla Cybertruck that was created, developed, and manufactured in Dubai, and it was shipped to Florida. The car, called CyberFalcon, took DEIZ Garage five and a half months to build: two months for development, six weeks for component manufacture, and two months for assembly and final integration. The outside, including the Arabic calligraphy, the UAE identification, and the phrase “Born in Dubai” printed across the front and back, was kept precisely as constructed despite the new owner’s request for a complete bespoke inside retrim. DEIZ Garage forged it.
The specification reads more like expedition gear than fashion. It has broad fenders, a seven-piece rigid LED lighting package, heavy-duty steel front and rear bumpers, lightweight tubular steel off-road doors, 22-inch forged wheels, and a two-inch suspension raise. All of the factory cameras and sensors are left in place, and the installation is mostly mechanical and reversible with no body cutting. Steel, aluminium, and automotive ABS plastic are the materials used since they are robust and easily repaired. Boris Pustovoytov, the founder and CEO of DEIZ, stated, “I do not want DEIZ to remain only a Dubai automotive service business.” “Making goods in Dubai and selling them abroad is the next step.”
Although Dubai has a sizable automotive industry, it is primarily used for the sale, maintenance, and modification of foreign-made automobiles. That flow is reversed when a project is created and constructed in the United Arab Emirates and then sold to a foreign buyer. Based on it, the group is growing. DEIZ Motors was established in August 2026 and offers limited-edition cars, hypercars, and collector classics to a global clientele. With its December 2026 launch, DEIZ Design will create and manufacture car parts in Dubai for global distribution.
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