
Xpressions, a leading retail destination in the UAE specializing in perfumes, cosmetics, watches, handbags, and lifestyle accessories, has been awarded the title of Most Admired E-Commerce Retailer of the Year at the IMAGES RetailME Awards 2025. This accolade highlights the brand’s strong presence and success in both its online platform and physical stores across the country.
The RetailME Awards are among the region’s most prestigious honors for retail excellence, recognizing outstanding achievements within the industry. Xpressions earned this distinction for delivering a seamless and innovative digital shopping experience while maintaining a trusted reputation for customer service through its growing network of brick-and-mortar stores.
Driving its success, Xpressions has invested heavily in technology, including mobile applications, AI-powered customer support, and integrated logistics solutions. Despite the focus on innovation, the company is also expanding its physical retail outlets throughout the UAE to provide customers with personalized, face-to-face service and dedicated in-store support.
Prakash Bambani, Chief Operating Officer of Xpressions, emphasized the company’s customer-first approach, stating, “While digital transactions continue to rise, customers still value human interaction. Listening to our customers’ needs and providing personalised service remains at the core of our business. That’s why we are opening more stores across the UAE. Technology is vital, but humanity must always be at the center of every purchase.
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