Chery Group made a significant strategic move into the Middle East with the formal debut of its new brand, “iCAUR,” in Dubai. In addition to outlining ambitious development plans for the Middle East, the premiere featured the global reveal of two major SUV models, the “V27” and the “03T.”
Two new SUV models, the iCAUR V27 and iCAUR 03T, were introduced during the event with technical details attesting to their use of cutting-edge range-extender hybrid drivetrains that maximize driving range and performance.
The V27 and 03T visually highlight a unique, boxy form, which is a fundamental component of iCAUR’s “J-Style” design concept. This strategy is specifically designed to appeal to young, fashion-conscious Middle Eastern consumers looking for a distinctive presence.
The V27 REEV, iCAUR’s first mid-to-large SUV, combines contemporary technology with vintage styling to provide a visually arresting identity characterized by rough character. This model, which is more than 5 meters long and about 2 meters wide and tall, exudes an assertive posture. Long trips are anxiety-free thanks to the V27’s outstanding range performance. Even in challenging terrain conditions, its golden REEV drivetrain guarantees steady, reliable power output.
A sleek, boxy SUV with a class-leading i-AWD technology is the iCAUR 03T REEV. For the best traction and stability, it dynamically modifies the power distribution. Included an extensive active safety system and a groundbreaking all-aluminum multi-cavity cage body.
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