When your Halla Shawarma order pops up as “ready in 12 minutes, an invisible network of software is already in motion—verifying inventory, scheduling the kitchen, confirming payment, assigning a driver, and optimizing delivery routes. All before you’ve even locked your phone. That’s the new reality of business in 2025. Whether you sell meals or machinery, technology now runs through every step between you and your customer.
This doesn’t mean every company needs to act like a Silicon Valley startup. But it does mean technology has moved from the back office to the heart of business strategy—shaping products, prices, promises, and reputations.
In recent months, the UAE President met with the CEO of OpenAI to strengthen the country’s AI leadership. Abu Dhabi’s G42 is developing one of the world’s largest non-Western AI data centers, while the UAE’s tech services market is projected to grow by $3.8 billion in 2025.
Across sectors, logistics, construction, hospitality, and healthcare, customers now measure every experience against the best app on their phone. They expect instant onboarding, real-time updates, and frictionless service.
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