In a post on X on Monday, Indian cricketer Virat Kohli revealed a partnership with Agilitas Sports, an Indian apparel start-up. He stated in the article that his lifestyle brand One8 and Agilitas were embarking on a “new journey.” Inspired by his jersey number 18, One8 has a variety of business endeavors, including the One8 Commune restaurant chain and an athleisure collection that was created in collaboration with Puma.
Abhishek Ganguly, a former Managing Director of Puma India and South-East Asia, formed Agilitas Sports in 2023. Since signing Kohli to Puma in 2017 for around Rs. 110 crore (US $12.23 million), Ganguly has worked closely with Kohli. The One8 lifestyle-athleisure brand was initially created under that collaboration.
In April, Kohli dissolved his affiliation with Puma, turning down an eight-year contract allegedly worth Rs. 300 crore (US$33.36 million) in favor of investing in Agilitas. He stated in a video that was released with his announcement that he thought “it could become something big” and wanted to be engaged after Ganguly described the company’s production capabilities, knowledge, and personnel. The goods are “designed by people of our own, made here,” he continued. Agilitas, which will oversee One8’s retail expansion throughout India and other markets, will now house the company under the new setup.
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