In today’s business world, purpose isn’t just a tagline — it’s the reason people follow, invest, and stay loyal. Across industries, we’re seeing a shift toward leadership that’s grounded in meaning, not just metrics. The 10 purpose-driven leaders on this list aren’t chasing short-term wins. They’re building companies, communities, and cultures that last.
Whether it’s through sustainability, social innovation, or ethical entrepreneurship, these individuals are proving that real leadership starts with intention. The 10 purpose-driven leaders featured here show us what it looks like to create change — not just headlines.
10 Purpose-Driven Leaders – 2025
Below is our selection of the 10 purpose-driven leaders making waves in 2025 — people who are walking the talk and making every decision count. Let’s dive in.
1. Sam Jamsheedi | Redefining Trade and Investment Between Australia and the Middle East
Sam Jamsheedi has been instrumental in reshaping how Australia engages with global markets—especially across Saudi Arabia and the United Arab Emirates. As Global Chairman of Trademark Group of Companies and President of the Australian-Saudi Business Council and Forum (ASBC/F), he’s taken a hands-on role in driving major business partnerships, policy engagement, and strategic investment opportunities.
Sam’s work has opened doors for over 500 Australian companies, creating real pathways into emerging sectors like mining, advanced manufacturing, healthcare, and education. He’s led government-backed delegations in both directions—bringing Saudi leaders to Australia and guiding Australian businesses into the Gulf. His efforts have been especially influential in aligning Australian capabilities with Saudi Arabia’s Vision 2030, fostering long-term economic ties grounded in mutual growth.
One of Sam’s proudest achievements is the creation of the Aussie Expo, a landmark event held under the patronage of senior ministers from both nations. The Expo brought together over 1,500 attendees and showcased Australia’s leadership in innovation, sustainability, and investment readiness. It became more than just a business event—it was a milestone in bilateral relations and a signal of Australia’s growing relevance in the Middle East.
Beyond diplomacy, Sam has been focused on tangible outcomes. He played a key role in formalising Australia’s partnership with Big 5 Global, the world’s largest construction event, putting Australian infrastructure companies on the international stage.
What sets Sam apart is his ability to work across borders, cultures, and sectors—bringing people together with purpose and vision. From briefing the Australian Prime Minister on trade milestones to coordinating high-level ministerial webinars, he’s shown what it means to lead with clarity and results. Sam continues to champion Australia’s global trade ambitions, building meaningful partnerships that go beyond transactions to deliver real impact.
LinkedIn | Website | Trademark Group of Companies | Australian Saudi Business Forum
2. Muhammad Ahsan Tahir – Driving Digital Innovation Across Media and Finance
Muhammad Ahsan Tahir is a Pakistani technology entrepreneur and media strategist known for his work across the MENAPT region, where he combines influence, technology, and finance to build scalable digital platforms. He is the Founder and Group CEO of Walee Technologies, a multi-vertical technology group with operations in Pakistan, the UAE, Saudi Arabia, and beyond.
Ahsan has positioned Walee as a regional leader in influencer marketing, digital advertising, media rights, creator infrastructure, and Islamic fintech. The company manages campaigns for governments, multinational corporations, and major digital platforms, with a strong focus on scalable tech and narrative strategy. In 2024, Walee took over operational control of SnackVideo Pakistan, becoming the first Pakistani company to run a global short-form video platform locally. Two years earlier, Walee acquired Mirrorr.com, an influencer marketing platform based in the UAE, and integrated advanced AI tools for creator discovery and campaign management.
One of Walee’s standout moments came with the Pakistan Super League (PSL X), where it streamed the event to more than 75 million viewers, setting a new benchmark in Pakistani sports media.
Outside of digital media, Ahsan is the creator of Hakeem, Pakistan’s first Islamic nano-finance app. Built to offer interest-free microloans in line with Shariah principles, Hakeem supports financial inclusion through ethical, accessible lending. The platform is backed by Islamic finance experts and addresses a growing demand for riba-free financial services in Pakistan and the Muslim world.
Ahsan started his professional career in software development at Alcatel-Lucent and held leadership roles at Ovex Technologies and Techlets. He studied Software Engineering at NUST, with further certifications from IBA, National Defence University, and IBM Dubai.
He has received national recognition for innovation, including Walee’s win at the Pakistan Digital Awards. His expertise is often sought on topics related to the media-tech ecosystem, creator economy, and digital transformation in emerging markets.
Muhammad Ahsan Tahir continues to play a key role in shaping Pakistan’s digital and financial future—championing local innovation, building regional partnerships, and leading platforms that connect technology with real-world impact.
3. Emily A. Aghajanyan | The Journey of a Multifaceted Expert: Rise of an Influential Figure in the Financial Landscape
When you meet Emily A. Aghajanyan, you quickly sense that her leadership is not just about success, it’s about substance. A key figure in the financial and fintech landscape across the MENA and CIS regions, Emily wears many hats: CEO and founder of a trading and business consultancy company in Armenia, board member of a cross-regional holding in the UAE, and Director of Alpari MENA, a prestigious multi-asset CFD and financial markets trading and investing firm in MENA, making her influence is hard to miss.
She has built strategic alliances, expanded operations across diverse markets, and developed content and insights that help shape regional trading trends. “She doesn’t just move with the market, she anticipates it,” says one of her peers.
Emily’s excellence has not gone unnoticed. She has been named among the Top 10 Most Influential Women in MENA Financial Markets and received the Resilience & Proactive Leadership Award, recognizing her ability to navigate volatility while building strong and sustainable business ecosystems.
But Emily’s vision reaches beyond numbers. When asked about her five-year plan, she speaks with conviction, not only about her love for financial markets but about expanding a legacy. “I want to grow our family business and brand in the next five years, where my journey began into a trusted bridge in the region,” she shares, with a focus on finance, international trade, consultancy, and operational support.
When asked about long-term goals and the risks that come with them, she responds with quiet clarity, quoting a line that defines her mindset: “If you see a fish die out of the fishpond to find the ocean, that’s okay, because at least that fish saw the ocean dream.”
Her leadership philosophy is equally special. “True leadership,” she says, “isn’t about control, it’s about building trust and transparent partnerships that stand the test of time.” In a world that often glamorizes power, Emily believes that collaboration, not dominance, creates real and sustainable influence. Emily may be bold, but she leads with intention, and that’s exactly why she stands out in today’s MENA business landscape.
4. Dr. Ali Al-Tuckmachy | A Healthcare Visionary and Expert
A well-acclaimed medical doctor with international expertise spanning around 106 healthcare disciplines, Dr. Ali Al-Tuckmachy, has trained and certified over 75,000 healthcare professionals around the globe, reflecting his expertise in healthcare facility management. As an experienced physician and a seasoned healthcare professional, Dr. Al-Tuckmachy has garnered over 12 years of experience in the GCC and European region in managing healthcare facilities with a capacity of nearly 3,000 beds. Apart from the healthcare field, Dr. Al-Tuckmachy is also a diversified investor with a portfolio of over 10 properties and precious metals.
Holding a Practitioner membership of the Royal College of Surgeons in Edinburgh, a membership of the American College of Healthcare Executives and a Bachelor of Medicine from the School of Medicine and Surgery, UOS – RCS, Dr. Al-Tuckmachy also holds an American board certification in Regenerative Medicine and Public Health fellowship from Royal Society of Public Health, and several other certifications in wide areas.
“I’m a strong believer that quality never fails, so patient safety and an outstanding patient experience is my priority for all the healthcare facilities,” he mentions. With this belief, Dr. Al-Tuckmachy has worked in several senior positions for renowned organizations and start-ups in the field, establishing himself as an efficient medical leader in the region. Currently, as the Managing Director and Partner at Medconsult Health Planning Consultancy, he offers consultancy services in the healthcare and social services sectors, applying his extensive knowledge to promote long-term development in the medical field.
5. Rihan Mubarak Fayez | A Visionary Leader in Economic Consulting
A distinguished Emirati economic consultant, Rihan Mubarak Fayez has over three decades of leadership experience in regional economic integration, trade policy, and strategic planning. He served as the Director General of the Technical Secretariat for Anti-Injurious Practices in International Trade at the Cooperation Council for the Arab States of the Gulf (GCC), where he played a pivotal role in establishing and leading the office responsible for coordinating trade remedies across the GCC.
While at the GCC Secretariat, Mr. Fayez held the position of Director of Commerce and Industry Directorate and he was assigned to head the Economic Affairs Sector, where he represented the Secretary-General in high-level diplomatic and ministerial forums. His earlier leadership roles include serving as Director of the Research and Information Directorate at the UAE Federal National Council and as Director of Planning at the UAE Ministry of Planning, advising senior policymakers, and contributing to national economic strategies.
As the owner of Gulf Consultants, a consulting institution specializing in consulting, training, studies, research, and business services, Mr. Fayez aims to provide high-quality, specialized services in the field of international trade, including trade remedies, trade policy, competition, and more.
Mr. Fayez holds a Master’s degree in Economics with distinction from Illinois University, a Bachelor’s degree in Economics with a specialization in economics and politics from UAE University, and has completed doctoral-level courses at the University of Queensland Australia.
Apart from his professional endeavours, he is a founding member of both the Emirates Association of Economists and Business and the Gulf Economists Association and a recipient of the Rashid Award for Scientific Excellence, and the Ras Al Khaimah Award for Outstanding Excellence. Fluent in Arabic and English, Mr. Rihan Mubarak Fayez is renowned for his negotiation acumen, strategic foresight, and ability to lead multicultural teams in complex international settings.
6. James Bentley | Redefining Trading Education for the Modern World
James Bentley has carved a unique path in the financial world—one shaped by experience, not convention. Forgoing the traditional university route, he stepped directly into the fast-paced environment of global trading in 2009, joining one of the industry’s top intermediaries. Working closely with senior professionals managing institutional trades, he developed a deep understanding of how markets move and where real opportunities lie.
Driven by a desire for independence and simplicity, James eventually left the demands of city trading to refine a system he could use anywhere in the world. His focus became precision and repeatability—designing a trading approach tailored to the European market open, one that could deliver results consistently without relying on unpredictable market conditions.
That vision grew into something bigger. As co-founder of Financial Markets Online, James has spent years training and mentoring thousands of aspiring traders across the globe. His approach is practical, adaptable, and rooted in real-world application. By understanding the individual goals and challenges of each student, James has built education programs that do more than teach—they transform.
Under his leadership, Financial Markets Online has become a leader in its field, earning recognition as Best Trading Educator (2023 & 2024) and Best Forex Trading Provider, while James himself was named Most Innovative Forex & Trading CEO 2024. But beyond the awards, what sets the company apart is its commitment to creating real pathways: from beginner to funded trader, from qualification to career in investment banking.
With programs offered online and on-site in London and the UAE, James Bentley is not just teaching trading—he’s shaping a new generation of financially independent thinkers, equipped with the tools and mindset to succeed in today’s evolving markets.
LinkedIn | Financial Markets Online | Website
7. Neo Ross | Transforming Strategy, Storytelling, and Human Potential
Neo Ross is a pioneering entrepreneur, award-winning filmmaker and transformational strategist who has created a unique space at the intersection of personal growth, business excellence and experiential leadership. As the founder and CEO of ATLAS, he’s redefined strategic planning by hosting high-impact retreats in luxurious destinations around the world. These exclusive offsite events combine business strategy with personal development, enabling leaders and founders to find clarity, purpose, and growth. With over 2,600 entrepreneurs impacted, Neo’s retreats are more than just corporate getaways – they’re transformational experiences that lead to actionable plans and tangible results.
His influence goes way beyond the boardroom and business tactics. Neo is the creative force behind the internationally acclaimed documentary BREAKTHROUGH, which not only tells the story of his own harrowing experience of being kidnapped but also embodies the spirit of mental resilience. With 42 nominations and 20 international awards, the documentary has inspired thousands and made Neo a storyteller who turns adversity into art. Now available on Amazon Video and Apple TV, the film is a reminder that we can access our inner strength even in our darkest moments.
A believer in human potential, Neo’s journey from trauma survivor to mental health advocate is deeply personal. After overcoming severe PTSD, he dedicated himself to helping others release their emotional baggage and reclaim their lives. With guidance from mentors like Dr. Joe Dispenza and Dr. John Demartini, Neo developed a framework that has helped thousands, from CEOs to trauma survivors, break through their limitations. His results-driven methods, which can sometimes resolve decades of pain in a single session, are at the heart of his mission to spark transformation globally.
Neo’s passion also shines through in his angel investing in meaningful sectors like mental health and pet wellness, further proving his commitment to making a positive impact in the world.
8. Fadi Akeel | Visionary Hotelier Leading with Purpose and Precision
With over two decades of experience in luxury hospitality, Fadi Akeel has earned a stellar reputation as a results-driven and people-focused leader. Currently serving as the General Manager of Jabal Omar Hyatt Regency Makkah—one of the most prestigious properties in Saudi Arabia—Fadi leads with a rare combination of operational expertise, strategic insight, and heartfelt dedication to guest satisfaction. His leadership style is defined by purpose, enthusiasm, and the ability to bring out the best in his team.
Fadi’s strength lies not only in managing five-star hotel operations but also in developing people and building dynamic teams. Known for fostering collaborative work environments rooted in creativity and performance, he empowers professionals at every level to exceed expectations. His hands-on approach and sharp attention to detail ensure that every department runs like clockwork, while his approachable demeanor builds trust with both staff and guests.
A graduate of the University of Hertfordshire with an MBA, Fadi brings a strong financial acumen to his leadership role. He has a unique talent for micro-analyzing data and using it to drive business growth. His deep operational knowledge is matched by a passion for guest experience—whether through thoughtful food pairings, tailored events, or personalized service touchpoints that leave a lasting impression.
Recognized as a visionary in the region’s hospitality sector, Fadi continues to push the boundaries of traditional hotel management. His ability to blend financial performance with meaningful human interaction positions him as a true leader of impact. Whether it’s navigating complex operations or engaging clients with ease, he exemplifies what it means to lead with both heart and strategy.
Today, Fadi Akeel stands as a powerful example of modern hospitality leadership—energetic, innovative, and deeply committed to excellence. His story reflects a journey not just of career growth, but of passion, precision, and a steadfast belief in creating experiences that matter.
LinkedIn | Website | Jabal Omar Hyatt Regency Makkah
9. Dr. Marika Crohns | The Journey of a Transformative Leader
A well-acclaimed C-suite executive with over two decades of experience in the healthcare industry, Dr. Marika Crohns, is currently positioned as the CEO of Impactful Innovations Management Consultants LLC. With a strong background in Healthcare, Pharma, and MedTech industries, Dr. Crohns has made major contributions in designing and participating in numerous international Phase I-IV clinical trials, drug development, and lifecycle strategies. Alongside successfully launching over 10 products, she has wide expertise in KOL management, launch excellence, regulatory affairs, and medical communication.
Renowned for her strategic insight and results-driven approach, Dr. Crohns is an exceptional leader, transforming multinational teams into high-performing units. Supported by her strong communication and managerial skills, she drives significant profitability and operational success for the business.
Adding to her contributions to the medical field, Dr. Crohns, a published scientist and longevity expert, has also authored a groundbreaking research book titled, “Antioxidants, Cytokines, and Markers of Oxidative Stress.” An invaluable keynote speaker, she has been recognized and honored for her crucial contributions to the medical field. Alongside this, she is even committed to women’s empowerment and integration of AI in the healthcare landscape, earning her the “CEO of the Year 2024” award in Dubai, UAE.
Moreover, she mentors global mentees and is a member of the boards at three global companies, leveraging her expertise in driving innovation. With a visionary approach, Dr. Marika Crohns is an epitome of dedication and transformative leadership, elevating any organization she associates with.
10. Pawan Sinha | Building a Voice for the GCC Through The Arabian Mirror
Pawan Sinha is the Co-Founder, COO, and Managing Director of The Arabian Mirror, a growing media platform that highlights stories, interviews, and business insights from across the Gulf—particularly Saudi Arabia. With a background in digital marketing and sales, Sinha brings a practical, grounded approach to media leadership in a fast-evolving region.
He began his career in sales consulting, where he gained firsthand experience in understanding customer needs and building meaningful relationships. Over time, his interest shifted toward the media space, where he saw an opportunity to create a platform that gives businesses, founders, and thought leaders in the GCC a space to be seen and heard.
At The Arabian Mirror, Sinha oversees day-to-day operations and works closely with contributors and partners to ensure content remains relevant, regionally focused, and accessible. The platform publishes interviews, feature articles, and business news that reflect the ideas and ambitions of today’s Gulf-based entrepreneurs and companies.
“Our aim is to reflect what’s really happening on the ground—especially in places like Saudi Arabia, where things are moving quickly,” Sinha says. Under his guidance, the platform has become a trusted space for local voices, offering balanced coverage and helping readers discover the people shaping the region’s future.
Pawan Sinha’s leadership is rooted in consistency and clarity. Rather than chasing trends, he focuses on keeping the platform honest, regionally focused, and valuable to its growing audience.
Conclusion
Purpose has become the new measure of leadership — and for good reason. The 10 purpose-driven leaders recognized here didn’t take the easy route, but they took the one that mattered. They made space for others, stayed true to their values, and never lost sight of why they started. In doing so, they’ve built more than brands — they’ve built trust. As we look to the future, it’s clear that leadership with heart isn’t just a nice idea — it’s a competitive edge.
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