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The United Arab Emirates has nominated Shaikha Nasser Al Nowais, Corporate Vice President-Owners’ Relationship Management at Rotana Hotel Management Corporation PJSC, to be the Secretary General of the United Nations World Tourism Organization (UN Tourism) for the 2026–2029 term.

The UAE’s dedication to bolstering initiatives to promote the expansion and sustainability of international tourism is reflected in the candidacy. It highlights the nation’s exceptional contribution to some tourism-related sectors, its impressive industry growth and resiliency, and its ongoing backing of UN Tourism’s programs and projects.

The UAE continues to solidify its exceptional position in the global tourism scene by bolstering regional and international collaboration for the development of sustainable and inclusive tourism, according to Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council. Given that the UAE was re-elected to the UN Tourism Executive Council for the 2025–2029 term, it has strong and strategic ties with UN Tourism, promoting cooperative efforts and strategies that support creative and innovative tourism initiatives and projects.

He went on to say, Shaikha Al Nowais’ candidacy for the UN Tourism Secretary-General highlights the UAE’s reputation in the tourism industry and its significant and successful role in fostering the expansion and sustainability of the global tourist sector.

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