We recently had the privilege of interviewing Yulia Khotkovskaya, a maritime professional and expert with a multifaceted profile. Having worked in classification, certification, and compliance among other fields, Yulia has extensive experience and a wealth of knowledge on the impacting elements which are technology, sustainability, and regulation.
As a leader in driving INTLREG’s strategic growth and global success, Yulia shares her insights on navigating the complexities of the maritime industry, embracing digital transformation, and fostering collaboration across stakeholders. In this session, Yulia shares her story, struggles, and vision for the future of maritime.
The Career Journey Of Yulia Khotkovskaya
We started the session by asking, “How did you get started, and what led you to where you are today?”
Yulia Khotkovskaya shared, “My career began in 1999 with facilitating cultural exchange and event programs between Russia and China, which strengthened my linguistic skills and ability to bridge communication gaps. Over the years, I’ve gained significant expertise across various sectors, especially the Oil and Gas and Maritime industries, focusing on oil product loading infrastructures and pipeline integrity management. Transitioning to the maritime industry, I honed my knowledge of classification, quality management, and maritime regulations through work with a Classification Society.
In addition to industry-specific expertise, I have developed a well-rounded understanding of business operations, including international investment, project management, logistics, tendering, and marketing. My entrepreneurial mindset and ability to collaborate with international teams have enabled me to solve technical and communication challenges effectively.
Joining INTLREG marked a pivotal point in my career, aligning with my passion for international trade, shipping, and related quality standards. Through my role, I support the maritime sector by fostering strong networks and delivering high-quality solutions. My personable nature, communication skills, and leadership drive have allowed me to excel in this dynamic and global environment. Each milestone in my journey reflects a dedication to professional growth and a commitment to creating a meaningful impact in the maritime industry, shaping both its present and future.”
Impact of Fluency in Chinese
We further asked, How has your fluency in Chinese strengthened your impact in the maritime and oil and gas industries?
Yulia Khotkovskaya replied, “My fluency in Chinese is a critical asset in the maritime and oil and gas industries, particularly given China’s prominence as a global leader in these sectors. Such language skills enable seamless communication with Chinese shipyards, the Chinese government Authorities, and industry stakeholders, fostering stronger partnerships and facilitating complex negotiations. It also supports effective navigation of regulatory frameworks, such as those outlined by the China Maritime Safety Administration. Additionally, this linguistic proficiency enhances local Chinese marketing efforts, allowing INTLREG to present services to Chinese clients, engage in technical discussions with local surveyors, and build trust in a market where cultural and linguistic understanding is vital.”
Current Offerings By Yulia
We were interested in learning more about the role of Yulia in INTLREG and the services offered by the company. So, we asked, “Can you share more about your current role and the business you lead? What are the core services/products you provide?”
Yulia Khotkovskaya shared, “My role is multifaceted, blending strategic vision with hands-on execution. I spearhead global rebranding efforts, crafting long-term brand strategies and implementing an ambitious marketing plan tailored to the company’s international presence. With my expertise in managing digital marketing PR, building an extensive CRM system, and detailed market research, I optimize marketing budgets and time management of the department.
As a proven leader in event management, I have successfully driven participation in international exhibitions while enhancing business development processes with go-to-market strategies.
As a vital communication bridge, I liaise seamlessly between C-level clients, Chinese surveyors, and international offices.”
“On the quality front, I have conducted internal audits and supported external audits with Maritime Safety Authorities, demonstrating my commitment to operational excellence and stakeholder collaboration across regions.
My role embodies strategic leadership, operational coordination, and a relentless focus on driving the company’s global success.
INTLREG specializes in providing comprehensive classification and certification services for a wide range of vessels and offshore structures. Our offerings include marine classification services, statutory certifications on behalf of flag administrations, product certifications, and management system certifications aligned with international standards. We pride ourselves on supporting the maritime industry’s transition toward sustainable and innovative solutions, offering expertise in compliance with global regulations.” Yulia Khotkovskaya added.
Adaptability Amidst Challenges
Challenges are an inevitable part of every business journey. We asked, “What challenges have you faced as a business leader, and how have you overcome them?”
Yulia Khotkovskaya responded, “As a department leader, I know challenges are inevitable, but overcoming them is crucial to growth and success. Some notable challenges and how I addressed them include managing a process involving multicultural and cross-functional teams is initially challenging due to differences in time, work styles, and communication barriers. I foster inclusivity by encouraging open dialogue and ensuring everyone feels valued and heard.
Moreover, as a mother of two, I’ve mastered balancing strategic and operational duties with family responsibilities through effective time management, practical planning, and delegation. In resource-constrained environments, I’ve developed innovative solutions by streamlining processes, optimizing budgets, and fostering partnerships to achieve departmental goals efficiently. With a problem-solver mindset, I view challenges as valuable opportunities for growth and learning, leveraging my skills to overcome obstacles and drive success. So, any challenge for me is a good valuable experience.”
Embracing Digital Transformation
AI has been redefining businesses since its inception. We asked, “How do you see technology, especially AI, impacting your industry? Are there any innovative practices you’re implementing?”
Yulia Khotkovskaya shared, “Technology, especially AI, is poised to revolutionize the oil, gas, and maritime industries by driving efficiency, sustainability, and innovation. In oil and gas, AI enhances exploration accuracy, predicts maintenance needs, and optimizes production through advanced analytics, reducing operational costs. In maritime, AI transforms navigation, fuel optimization, and autonomous shipping, promoting greener and safer practices.
Together, these industries benefit from AI-driven logistics, enabling smoother integration of supply chains and efficient energy transport. Collaboration between these sectors in adopting AI fosters a future of reduced emissions, enhanced safety, and streamlined global operations.
For INTLREG, adopting AI-related technologies is a delicate balance between innovation and regulatory compliance. On the contrary, artificial intelligence has great potential to enhance the growth of the maritime industry; however, we must also contend with issues such as expenses, sensor, and systems security, and the existing human capital. To utilize AI’s power responsibly, we focus on technology deployment, precision, dependability, and compliance to severe regulations while ensuring that there is an efficient and secure transition to AI-enabled solutions.”
Envisioning The Future
We further asked, “What are your views on the future of the industry you’re associated with?”
“The oil and gas industry is embracing a more sustainable future through decarbonization, renewable energy integration, and digital innovation. Carbon capture and hydrogen technologies are transforming operations while emerging market energy demands and geopolitical shifts require adaptability.
The maritime industry is similarly evolving, focusing on green technologies, AI, and automation. Adopting alternative fuels, improving energy efficiency, and leveraging digital tools like blockchain will enhance transparency and operational effectiveness. Collaboration among stakeholders in both sectors will be pivotal in driving innovation and achieving sustainability in rapidly changing global markets.” Yulia Khotkovskaya added.
Message To Beginners
Addressing the beginners, we asked, “What advice would you give to aspiring entrepreneurs or leaders looking to make an impact in your industry?”
Yulia Khotkovskaya shared, “Aspiring entrepreneurs or leaders in the oil, gas, and maritime industries should focus on adaptability, innovation, and sustainability to make a meaningful impact. To succeed in this field, leaders need to gain a deep understanding of global energy transitions and shipping trends, including the shift toward renewable energy, decarbonization, and digitalization. Leveraging AI, blockchain, and IoT for efficient operations, predictive maintenance, and enhanced logistics is also paramount.
Sustainability is a must, which entails going for green technology, alternative sources of fuel, and energy-efficient means. Moreover, fosters collaborations with stakeholders across industries, including regulators, clients, and technology providers. Also, cultivate a skilled team, encourage continuous learning, and drive innovation to stay ahead of market demands. Remember, to adapt to market fluctuations and geopolitical challenges while focusing on long-term goals. By combining strategic vision with commitment to sustainability and innovation, aspiring leaders can create a lasting impact in these dynamic industries.”
Balancing Work-Personal Life, We asked Yulia Khotkovskaya
We ended the session by asking, “How do you maintain a work-life balance while managing a business?”
“Maintaining a work-life balance while managing a department requires disciplined time management and prioritization. I make it a priority to allocate specific time for personal well-being, family, and work responsibilities. For instance, I ensure I go to the gym at least three times a week, which helps me stay energized and focused.
I also dedicate 30 minutes daily to reading, which fosters personal growth and mental relaxation. Weekends are reserved for quality time with my children, balancing their school and extracurricular activities with meaningful family interactions. These routines, coupled with clear planning and delegation at work, enable me to maintain balance effectively.” Yulia Khotkovskaya concluded.
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