It was our pleasure to meet Mr. Syam P. Prabhu, Founder, and Managing Director of Aurion, one of the pioneers in business setup consulting and compliance services in the UAE. The company is focused on building strategic business solutions that help global investors establish a company, maintain compliance, and settle in the UAE.
His knowledge, expertise and experience in international consulting has made him a numero uno in the field of business consulting. His authority on business laws and courageous leadership has made aurion the top branded consulting company in UAE.
In this insightful interview, he shares his inspiring journey, valuable views on the future of business consulting, and the strategies that drive Aurion’s success.
The Beginning
We started the interview by asking, “How did you get started, and what led you to where you are today?”
Syam P. Prabhu shared, “I am a postgraduate in law and started my career as a jurist and lawyer at the High Court, District Courts, and Tribunals in Kerala, South India. The legal studies spanning over 8 years with my commitment to serve the weaker sections of society have resulted in providing subsidized legal services to the poor. Releasing the immense opportunity in the UAE, I traveled to UAE and established Aurion in the year 2008 as a Corporate Service Provider.
Today, Aurion stands as one of the top Business Setup Consultancies in the UAE, having incorporated nearly 6800 companies. The guiding principles of Aurion, encapsulated in the motto ‘Trust, Excellence, and Delivery,’ along with innovative strategies and unwavering dedication to business management, have led to operational excellence.”
Current Offerings At Aurion
We were curious to learn about the services offered by Syam P. Prabhu’s business. So, we asked, “Can you share more about your current role and the business you lead? What are the core services/products you provide?”
Syam P. Prabhu shared, “AURION is a popular name in the United Arab Emirates for Business Consulting and Advisory Services. It is headquartered at SAIF Zone, Sharjah. Our Dubai office serves as a hub for international investors since it is easy to step into our office which is located adjacent to Terminal 2 of Dubai International Airport.
The company has a wide portfolio of services ranging from company incorporation, amendments, liquidations, ISO Standards Certification Consulting, Trademark Registration, Corporate Finance Services, Accounting and book-keeping Services, Corporate Tax and VAT Registration, Tax Residence Certificate Services, import-export code, Chamber of Commerce Registration, company liquidation, PRO services and more.”
Overcoming Major Adversities
Challenging phases are an inevitable part of every business. To learn how Syam overcame the same, we asked, “What challenges have you faced as a business leader, and how have you overcome them?”
“In every adversity, there is an opportunity: as the saying goes. The Recession in 2008, COVID-19, and Wars in other countries were the challenges faced by all of us. We tried our best to maneuver and provide all support to our clients during these days.
We at AURION believe in continuous improvement. The team constantly upgrades the knowledge base and expertise to equip clients with the latest business laws and compliance guidelines of UAE. Also to achieve excellence in what we do, we change our strategies and experiment with new ideas frequently. Thereby, identifying new business opportunities in the process.” He shared.
Redefining Businesses With AI
The fast-paced digital revolution is transforming businesses. So, we asked, “How do you see technology, especially AI, impacting your industry? Are there any innovative practices you’re implementing?”
Syam P. Prabhu responded, “UAE is one of the pioneers in Technology adoption. It is already in the future with the launch of Air Taxi, a Ministry for Artificial Intelligence to support AI application developments and more technological advancements. Speeding up the administrative tasks and eliminating human intervention for repetitive work helps us to channel the resources and time effectively. AI-based applications are created with the goal of time-saving and eliminating redundant processes.
With our Customer Relationship Management Software, we can effectively support every possible need of our customers. Also, our IT Team is creating an AI Module to integrate Artificial Intelligence into our business support services and compliance assistance. So, by implementing several innovative technology driven business practices, we can streamline our business operations and constantly add value to our customers.”
Envisioning The Future
To get a glimpse of Mr. Syam’s perspective on the upcoming times of his industry, we asked, “What are your views on the future of the industry you’re associated with?”
“Corporate Service Providers work with a diverse customer base from various countries. Each investor belongs to a specific market and the segment is different. So, we analyze their specific business requirements and guide them with the right solution.
Aurion tailors solutions to specific market segments. As the UAE becomes a sought-after destination for investors in the MENA and South Asia regions, Aurion plans to expand its presence to over 50 countries through franchise agreements, capitalizing on the growing demand for corporate services.” He added.
Words Of Wisdom For Beginners
Addressing the aspiring professionals, we asked, “What advice would you give to aspiring entrepreneurs or leaders looking to make an impact in your industry?”
Syam P. Prabhu shared, “Our Motto – Trust, Excellence, and Delivery (TED) means ‘Trust of clients, Excellence in work and Delivery of promises.’ Success is assured if the above principles are observed without any compromise.
Driven by the principles of Trust, Excellence, and Delivery, and by applying innovative business strategies and embracing the core principles of business management, Aurion strives to achieve operational excellence in every assignment. All aspiring entrepreneurs should have the focus and commitment to what they do to be successful in business.”
Striking A Perfect Balance
Ensuring a balance between personal and professional life is paramount for the success of any business. So, we ended the session by asking, “How do you maintain a work-life balance while managing a business?”
“Outside of my professional commitments, I play Golf and also attend various Music Events. My passion for leisure activities underscores the importance of work-life balance.” Syam concluded.
Follow Syam P Prabhu on LinkedIn.
Find Aurion on LinkedIn and visit their website https://www.dubaifreezonecompany.com
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