We recently had the opportunity to have an insightful conversation with Silvia Soregaroli, Founder of Charming Glimpses, a start-up dedicated to bringing Italian beauty and tradition to the local market. Silvia’s deep passion for luxury hospitality and showcasing the unparalleled beauty of Italy formed the roots behind establishing Charming Glimpses.
With over two decades of experience in this field, Silvia brings exceptional expertise to the table, finding the top luxury brands and agencies, promoting the Italian hotels in the UAE region. In this session, Silvia shares her journey in building the agency, trends of the industry, challenges and successful innovations, and her leadership approach in her business.
The Beginning
We started the interview by asking, “Reflecting on your journey, what inspired you to start in your current industry, and what was a defining moment early in your career?”
Silvia Soregaroli shared, “As a luxury hospitality enthusiast, my passion for this field started at a young age, as I had the opportunity to travel with my beloved family and experience the world’s most beautiful destinations, rich in history and culture, which made me appreciate the profound impact of the experiences offered by luxury hospitality. This insight inspired me to pursue a career that would allow me to combine my love for this field with a commitment to exceptional service, ultimately leading to the creation of my UAE Sales Representation agency for Italian luxury hotels, Charming Glimpses – a reflection of my desire to merge two of my greatest passions: luxury hospitality and showcasing the unparalleled beauty of my beloved Italy with its unique cultural tradition.
After moving to the UAE with my family, I fell in love with the unique charm and wonderful people of this country, and my idea of Charming Glimpses finally saw light. With Charming Glimpses, we work to find the best agencies that promote unexplored Italian hotels I work with. Our agency showcases the Italian gems to the UAE market – resorts which are boutique resorts or hotels, exquisite and luxurious, embodying elegance and authenticity in exclusive destinations. Each of these properties reflects a unique feature, offering an unforgettable hospitality experience to the guests. ”
Moreover, last year, I started an exciting project with two exceptional properties located on the shores of Lake Garda—both renowned and elegant wellness retreats: Villa Paradiso and La Maison du Relax. These properties offer unforgettable stays and an unparalleled world-class wellness experience, providing an idyllic sanctuary for those seeking beauty and tranquility in a stunning Italian location.
Lake Garda holds a special place in my heart as well; it’s a destination of great importance to me. My family lives there, and I grew up surrounded by the breathtaking views of the blue lake, the lush hills, fresh air, and delicious food. It’s a place I deeply cherish!
We at Charming Glimpses, are focused on providing exceptional experiences to attract the clients who appreciate luxury, employing innovative strategies and tailored plans to enhance brand awareness and visibility, helping these hidden gems stand out in a competitive market.” She added.
Challenging Phases In Career Path
Challenges are a part of every business journey. To learn how Silvia Soregaroli overcame the same, we asked, “Throughout your career, what has been one of the most significant challenges you faced, and how did you overcome it?”
“Starting an agency in the completely unfamiliar Arab market was undoubtedly a huge challenge. We moved to Dubai because of my husband’s job, and with two very young children, I was initially apprehensive about starting something on my own. However, my passion for the luxury hospitality industry, which has always been a central part of my life, motivated me to take the leap. After spending the majority of my career in the Italian market, where traditions, expectations, and business practices were quite different, entering a new cultural landscape was both thrilling and intimidating. I began my career in Italy in luxury hospitality, fortunate to work with prestigious brands such as Baglioni Hotels, Kempinski, NH Collection, and small, exclusive Resorts that were part of The Leading Hotels of the World and Relais Châteaux. Given my love for this sector, opening my agency here in Dubai felt like the perfect opportunity to continue pursuing my passion.
The Arab region, with its vibrant culture, growing luxury sector, and untapped potential, presented a world of exciting possibilities. And the incredible network of people in this journey made the shift smoother than I imagined. With a strong and supportive network, full of passion and creativity, I overcame the hurdles with ease and thrived in the hospitality industry, reinforcing my belief that, with the right mindset and support, any challenge can become a stepping stone toward growth.” She mentioned.
Potential Trends Of The Market
To learn what Silvia believes will be the next trends in her industry, we asked, “Given the rapid evolution in your industry, what major trends do you see shaping the future, and how is your company preparing for them?”
Silvia Soregaroli responded, “In sectors like luxury hospitality, online visibility and technology are key factors for connecting with global audiences in today’s market. We are adapting to these trends by focusing on creating engaging digital content, with our presence across various platforms, ensuring we stay relevant, reach new audiences, and ensure continued growth in a digital-first world.
In response to the growing demand for sustainability and responsible tourism, we are committed to align with these values and curate luxury experiences that meet the same, while maintaining the highest standards of service. In this highly competitive market, Charming Glimpses stays ahead by offering personalized experiences and adapting to sustainability.”
Plans We Asked Silvia Soregaroli
To learn more about Silvia’s plans for Charming Glimpses, we asked, “Looking ahead, what are your aspirations for your company, and what strategies are you considering to achieve them?”
Silvia Soregaroli added, “Looking ahead, my aspirations for Charming Glimpses is to continue uncovering exceptional, and personalized Italian locations that offer luxurious retreats for discerning clients, and help these properties gain the recognition they deserve.
To achieve this, I’m focused on building strategic partnerships with these unique brands, enhancing their online presence and crafting personalized strategies that highlight their distinctive offerings. Expanding my network and presence in the market is another key priority. Connecting with great people will make positive contributions to my career and open new doors of opportunities, helping me build a strong presence in this dynamic field.”
Principles At The Root Of Charming Glimpses
We further asked, “What guiding principles or core values have you consistently relied on to drive your company’s success?”
“At Charming Glimpses, our success is deeply rooted in a combination of passion for this work, dedication, as we approach our work with enthusiasm and energy, driving our commitment with excellence. Attention to detail, honesty, transparency, and exceptional services forms the foundation of our company, helping us build meaningful relations with our trustworthy clients and partners. These guiding principles are what truly propels us forward. We prioritize creating a great relationship with both our clients and partners based on values that shape where we stand today.” She added.
Game-Changing Innovations
We were interested to learn about certain innovations that proved to be a turning point for her business. So, we asked, “Could you share an innovative strategy or approach that has recently helped your company stand out in a competitive market?”
Silvia Soregaroli replied, “One innovative strategy that has helped Charming Glimpses stand out in a competitive market is our focus on discovering and promoting unique, lesser-known luxury and unique locations that offer tailor-made experiences. By curating these wonderful properties and providing a personalized, bespoke service to our clients, we’re able to offer something truly special that sets us apart from competitors.
Evolving Leadership Approach
We asked, “How has your leadership philosophy evolved over the years, particularly in light of the technological advancements and disruptions in your industry?”
“Throughout my leadership journey, I have adapted my approach to technology, acknowledging the rapid advancements and disruptions in the industry. While I have embraced innovation in business operations, my core philosophy remains focused on building meaningful human connections and maintaining high levels of service excellence, ensuring each client receives a unique, personalized experience not a standard one.
Balancing personal connections, which build lasting relationships, with technological advancements is key to creating a successful, sustainable business in today’s dynamic market.” Silvia concluded.
Follow Silvia Soregaroli on LinkedIn.
Find Charming Glimpses on LinkedIn and visit their website https://www.charmingglimpses.com
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