In this exclusive interview, Benedikt Lüchinger, Founder and CEO of Edel& Stark, shares the journey behind launching the luxury mobility brand in 2011 and how it has evolved from premium car rentals to offering bespoke travel experiences across Europe and the Middle East. He discusses how Edel& Stark stands out in competitive markets like Dubai through its premium fleet, personalized service, and curated tours. Lüchinger also reflects on international expansion challenges, sustainability efforts, and a memorable client experience that exemplifies the company’s commitment to excellence. Looking ahead, he reveals plans to enter new global markets and enhance digital platforms, aiming to set the benchmark in elite mobility solutions.
From Passion to Prestige
We started the interview by asking,“What inspired you to establish Edel& Stark, and how has the company’s vision evolved since its inception?”
Benedikt Lüchinger replied, “Edel& Stark was founded in 2011 with a clear mission to redefine luxury mobility by offering not just high-end vehicles but an unparalleled service experience. Over the years, our vision has expanded from providing luxury car rentals to curating bespoke travel experiences, including sports car tours and chauffeur services, across Europe and the Middle East. Our commitment remains steadfast, to deliver excellence, discretion, and personalized service to our clientele.”
Exceeding Expectations
How does Edel & Stark differentiate itself in the competitive luxury car rental market, particularly in Dubai?
Benedikt Lüchinger replied, “Dubai’s market is competitive, but Edel& Stark stands out through:
Premium Fleet: We offer a diverse range of vehicles from top brands like Ferrari, Lamborghini, Rolls-Royce, and Bentley.
Personalized Service: We provide 24/7 customer support, free vehicle delivery, and tailored recommendations for routes and experiences.
Exclusive Experiences: Beyond car rentals, we offer luxury sports car tours with curated itineraries, five-star accommodations, and fine dining options.”
Navigating Global Growth
What challenges have you faced in expanding Edel& Stark’s operations internationally, and how have you addressed them?
Benedikt Lüchinger replied, “Expanding internationally involves navigating different regulatory environments, cultural nuances, and logistics. We addressed these by building strategic local partnerships, hiring region-specific experts, and adapting our business model to each market. Our current presence across Switzerland, Germany, France, and the UAE demonstrates our adaptability and strategic planning.”
Luxury in Every Detail
How does Edel& Stark ensure the quality and maintenance of its luxury vehicle fleet?
Benedikt Lüchinger replied, “We uphold strict quality assurance protocols. Every vehicle undergoes regular, manufacturer-standard maintenance and inspections. We also ensure our fleet includes the latest models, typically not older than three years, to offer our clients a first-class driving experience.”
Driving towards a Greener Future
In what ways does Edel& Stark incorporate sustainability into its operations?
Benedikt Lüchinger replied, “Sustainability is an emerging priority for us. We’re adding electric and hybrid models like Tesla to our fleet and are working to reduce our operational footprint. This includes using digital documentation, optimizing fuel efficiency in our logistics, and encouraging eco-conscious options among our clients.”
Crafting Unforgettable Moments
Can you share a memorable client experience that encapsulates Edel& Stark’s commitment to excellence?
Benedikt Lüchinger replied, “One standout experience involved planning a client’s anniversary celebration with a bespoke sports car tour through the Swiss Alps. It included luxury hotels, scenic drives, and gourmet dining. The client’s glowing feedback praised our attention to detail and ability to craft unforgettable memories, which is exactly what we strive for with every booking.”
Charting the Road Ahead
Lastly we asked,“What are your future aspirations for Edel& Stark in the next five years?”
“We plan to expand into new international markets including the United States and continue improving our digital booking platform for a seamless customer journey. We’re also exploring exclusive partnerships to bundle luxury transport with premium lifestyle services. Our vision is to set the global benchmark in elite mobility solutions.” Benedikt Lüchinger concluded
Connect with Benedikt Lüchinger on LinkedIn
Visit Edel & Stark Group to learn more about it
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