Al Jawaher Reception & Convention Centre (JRCC) is stepping into 2026 with strong momentum, following a year of solid growth and notable achievements in 2025. The new phase reflects the Centre’s long term strategy to support quality driven growth in the events and hospitality sectors, while reinforcing its position within Sharjah Hospitality Group.
Throughout the year, JRCC continued to contribute to the Group’s broader mission of raising hospitality standards across the Emirate, with a clear focus on service excellence, innovation, and guest experience.
One of the highlights of 2025 was the 10th edition of the Kahraman Ramadan Majlis, which welcomed more than 8,797 visitors. The Centre also hosted the Azyan Ramadan Fashion Exhibition, bringing together 16 exhibitors, including established brands, SMEs, and home based businesses.
With more than 12 years of industry experience and rising demand for its services, JRCC introduced a new integrated organisational structure in 2025. The structure is built around four key sectors: Events, which manages social and corporate gatherings at the Centre; Catering, providing outside catering services; Events Solutions, offering complete event support both on site and off site; and JEEM, a dedicated concept created to meet demand for Al Jawaher’s signature dishes and premium giveaways.
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