
The first integrated gold investment feature in the Middle East and North Africa has been launched by O Gold, the UAE’s first Emirati app for fractional gold and silver ownership, in collaboration with Botim, Astra Tech’s flagship AI-powered fintech and communications platform. This partnership is poised to revolutionize the region’s digital finance landscape.
Following an agreement made in 2023, the deployment enables Botim the first fintech ecosystem in the Mena region to provide direct access to gold investing capabilities via its app. Botim has more than 8.5 million active users in the UAE alone, and its entry into digital gold trading is a major step in the nation’s efforts to establish itself as a global center for cutting-edge and easily accessible financial services.
The collaboration lowers conventional barriers to entry by enabling users to purchase, sell, and manage digital gold for as little as 0.1 grams. Additionally, the connection gives access to O Gold’s gold earning (leasing) program, which benchmarks against current international gold lease rates and delivers yearly yields of 3% in gold grams.
In this area, gold has always held great cultural, historical, and financial significance. With this launch, we are making it easy and safe for anyone to begin investing in fractional gold,” stated Ahmed Mourad, Astra Tech | Botim’s chief operations officer.
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