The Friends of Cancer Patients (FOCP) has successfully concluded its 2025 Pink October campaign, marking its most impactful year of public and institutional participation to date. Spearheaded by the organization’s flagship initiative, the Pink Caravan, the campaign provided 19,527 free breast cancer screenings across the UAE through fixed and mobile clinics, reaffirming the nation’s strong commitment to early detection and community health.
Held under the theme “A Community Through Her,” the month-long campaign featured a nationwide program of awareness and engagement activities. These included Corporate Wellness Days, in-person and virtual awareness sessions, and workshops on breast self-examination. Informational materials were also shared at all events to highlight the importance of early detection in improving treatment success rates and saving lives.
Aisha Al Mulla, Director of FOCP, said: “Under the patronage and guidance of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah and Founder and Royal Patron of FOCP, we have achieved remarkable progress in making healthcare awareness more accessible and impactful. These achievements align with the UAE’s national vision and the goals of We the UAE 2031, which aim to build an advanced healthcare system that enhances quality of life and ensures excellence in specialist medical care.
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