November 29, 2025
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A lavish event was held at The H Hotel in Dubai by Al Haramain Perfumes, a prominent fragrance house since 1970, to unveil their new collection, the “Sheikh Series,” which includes four high-end fragrances: Warrior, Royal, Majestic, and Knight. The event, which brought together media personalities, influencers, and scent lovers from all over the world in a vibrant celebration with musical performances and interactive experiences for the visitors, was notable for its excellent planning and remarkable turnout.

The company’s founder, Mohammed Mahtabur Rahman, said that the brand’s royal character and Al-Haramain’s rich history served as inspiration for the new collection, adding that each fragrance captures the spirit of Al-Haramain while fusing traditional perfumery with contemporary creativity.

“Working with Jason Derulo was my dream, and it has really come true,” Munira Rahman said, expressing her pleasure over the partnership. He is a well-known international figure in addition to being a Hollywood star. He is amazing, kind, and modest, and I want him always to be a part of our path. “Jason is a fan of Al-Haramain Perfumes, and his management reached out to us because he wanted to experience more fragrances and participate with us,” she continued when discussing his involvement. The occasion gained a unique energy and interactivity from his presence.

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