We recently had the privilege of having an insightful conversation with Reda Abu Tarboush, Founder and Chairman of Capital Hills Loans & Overdues Rescheduling Services L.L.C., a foremost financial services company offering financial counseling to groups and organizations. With more than 16 years of experience in the dynamic business landscape of the UAE, Reda Abu Tarboush is an expert when it comes to financial restructuring and mediation.
Passionate about driving innovation and sustainable change in the financial landscape, he develops solutions that can deal with the evolving challenges of the market. Reda Abu Tarboush is not just reshaping financial services—he’s restoring dignity and direction for those facing financial uncertainty.
Reda Abu Tarboush’s Career Trajectory
We started the session by asking, “How did your professional journey begin, and what key moments shaped where you are currently?”
Reda shared, “My journey began with a close look at the real struggles people face with debt and financial obligations in the UAE. I realized early on that there was a significant gap in the market—financially distressed people had very few options that didn’t involve taking on more debt. That realization became the cornerstone for launching Capital Hills Loans & Overdues Rescheduling Services L.L.C. The turning point was when I saw how a thoughtful restructuring plan could turn someone’s financial breakdown into a breakthrough. That’s when I decided to formalize the process and create a company dedicated to helping people regain control—ethically, legally, and strategically.”
More about Capital Hills
Interested to learn more about Reda Abu Tarboush’s company and its regional presence, we posed the question, “Can you tell us more about your current role and the organization you lead or represent?”
“I’m the Founder and Chairman of Capital Hills, based in Dubai. I lead the company’s vision, build partnerships, and oversee our negotiation and advisory teams. We specialize in financial diagnostics and debt rescheduling. Rather than offering loans, we provide intelligent and sustainable pathways out of financial distress. My role also includes ensuring compliance with regulatory frameworks and continuously improving how we serve both individuals and SMEs across the UAE,” Reda mentioned.
Setting Apart from the Competition
We requested Reda Abu Tarboush to share the core services or products offered at Capital Hills and the approach that makes them unique from the competition.
He explained, “Our core services include comprehensive financial diagnosis, debt restructuring and rescheduling plans, and legal and financial review of loan obligations. Additionally, we also offer the Financial Liberation Program (FLP), alongside negotiating with banks on behalf of clients.
What makes us unique is that we act as an independent third-party advisor. We don’t sell loans or financial products. Rather, we advocate for the client, understand the inner workings of banks, and customize real solutions that banks accept and clients can actually follow. Our mission is to relieve stress, rebuild trust, and restore financial stability—not to push another product.”
Navigating through Challenges
Challenges are an inevitable part of every business, and being in the dynamic financial landscape, Reda Abu Tarboush’s business has also faced its own set of obstacles in the process. To learn more about this aspect, we inquired, “What major challenges have you faced as a leader, and how have you overcome them?”
“The biggest challenge has been changing perception—people often think debt problems can only be solved with more money or borrowing. On the other side, banks don’t always immediately understand the long-term value of working with advisory firms like ours.
I overcame this by proving our impact—case by case. Every successful negotiation, every life changed, and every bank that trusted us became part of the foundation. I also invested in building a qualified team, staying legally compliant, and keeping client trust at the core of everything we do,” Reda added.
Impact of AI on Businesses
To gather Reda Abu Tarboush’s perspective on the strong influence of AI and technological transformation on his industry, we asked, “How do you see technology — especially AI — influencing your sector?”
He mentioned, “AI is a game changer for financial restructuring. We’re exploring ways to integrate it into client risk assessment and financial profiling, automated debt plan simulations, faster and precise decision-making tools, and predictive modeling for potential defaults.
Our goal is to launch an in-house AI-driven tool that helps us categorize clients, simulate restructuring options in real-time, and even assist with negotiation strategy. It’s not about replacing human judgment—but enhancing it.”
Envisioning the Future
We further asked, “What’s your perspective on where your industry is heading in the next few years?”
“I believe debt advisory and rescheduling will soon become recognized as a formal industry, not just a niche service. With growing awareness of financial literacy and increasing complexity in personal and business finances, people will actively seek non-lending solutions. Regulators may also step in to standardize and license firms in our space, which I fully support. It will bring more professionalism and protect both clients and institutions,” he shared.
Insights of an Expert: Words of Wisdom for Beginners
Addressing the aspiring beginners in his field, we asked Reda Abu Tarboush, “What advice would you give aspiring entrepreneurs or professionals aiming to create impact?”
“Start with a real pain point. Don’t build a business around trends—build it around value. Be patient, because results take time, especially when you’re introducing a new model or mindset. Lead with integrity, and remember: real impact happens when your work helps someone breathe easier, sleep better, or face tomorrow with more hope. That’s the kind of success that lasts,” Reda added.
To learn more about Capital Hills’ mission and services, visit capitalhills.ae or follow Reda Abu Tarboush on LinkedIn.
Also Read :-
Leading the Pickleball Revolution in the Middle East with Picklers: Patrick Chucri
Explore Accessible Accommodation Options for Students in the UK with Best Student Halls: Owen Dixon
About Author
