Fahim Batliwala, the founder of Simca Advertising, delves deeply into the development of Digital Out-of-Home (DOOH) advertising in India as the advertising industry experiences a digital revolution. From identifying important industry obstacles to investigating cutting-edge trends, Batliwala offers insights on how advertisers and businesses may use DOOH to develop powerful campaigns that appeal to today’s tech-savvy consumers.
DOOH advertising is redefining interaction by allowing brands to create dynamic and targeted messaging, even while traditional Out-of-Home (OOH) media is still useful for increasing brand knowledge and visibility. DOOH allows advertisers to engage with consumers in a more meaningful and data-driven manner by enabling real-time, individualized experiences, in contrast to traditional static billboards that serve a wide audience.
The urban populace of India is adopting DOOH advertising powered by Augmented Reality (AR) as they grow more used to digital advancements. High-traffic areas like shopping malls and metro stations have seen the effective implementation of AR-powered campaigns by well-known international brands like Pepsi and Coca-Cola. Because of the increased customer engagement brought about by these interactive experiences, advertising is now more immersive and quantifiable. Batliwala predicts that this trend will continue to expand, making India’s DOOH sector a formidable worldwide rival.
Simca Advertising recently made a calculated move into Times Square in New York, one of the most famous advertising locations in the world. With more than 50 million visitors a year, Times Square provides unmatched brand exposure to a wide range of international consumers. Simca’s ability to compete worldwide is demonstrated by its success in landing ad positions for companies like T10 and Rustomjee.
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