We had the opportunity to interview Zakiya Fareez, a renowned Personal Branding Expert, and the Founder of Techlegendz where she empowers individuals and entrepreneurs to establish a strong online presence, transforming careers and businesses. Hailing from a background of personal branding, social media strategy, and content creation, Zakiya herself has emerged as a thought leader in her field.
Zakiya has an exceptional track record of successful creation of personal brands of several high-profile clients by enhancing their online presence and growing their business through social media campaigns. In this insightful session, Zakiya shares her career highlights and services she offers in addition to providing some valuable suggestions for aspiring professionals in this field.
The Beginning
We started the interview by asking, “How did you get started, and what led you to where you are today?”
Zakiya Fareez shared, “I started my career as a project coordinator at iLead Integrated Solutions in Kuwait. Since I’ve always had a passion for design, I got involved in creating amazing mock-ups for software and web development projects. This eventually led to me being promoted to brand manager in a short time.
But life had other plans. I had to move to Dubai, and for over a year, I struggled to find a suitable job. That’s when I had a lightbulb moment: instead of waiting for the right job, let just create one for myself. That was a turning point for me. I spent months researching and finally launched my own branding agency. One thing I quickly realized is that LinkedIn is a goldmine for personal branding. I started promoting myself there, and soon enough, I helped more than 20 entrepreneurs and business owners become iconic brands. My work is all about transforming lives – starting with my own.”
Current Offerings
Eager to learn more about the services offered by Zakiya Fareez’s associated business, we asked, “Can you share more about your current role and the business you lead? What are the core services/products you provide?”
Zakiya Fareez responded, “Right now, I lead a branding agency that’s all about helping individuals and businesses elevate their personal brands. We focus on creating powerful personal branding strategies that really resonate with our clients’ target audiences.
Our core services cover everything from brand strategy to profile designing, logo creation, content design, and copywriting. In short, we help people not only define their brand but also bring it to life visually and through their voice. It’s been an amazing journey helping others grow their presence and stand out in their industries.”
Overcoming Major Challenges
Challenges are a part of every business journey. To learn how Zakiya Fareez overcame the same, we inquired, “What challenges have you faced as a business leader, and how have you overcome them?”
“My journey as a business leader hasn’t been easy, especially balancing it with being a mother. Starting from scratch is tough, and juggling the responsibilities of both work and family adds another layer of challenge. On top of that, managing finances in the early stages of my business was difficult. I started out solo, relying on a mix of hard work, smart work, and a lot of sleepless nights.
But these challenges taught me resilience. I learned how to prioritize, adapt, and keep moving forward even when things got tough. It wasn’t always smooth, but I overcame each hurdle by staying focused on my vision and never giving up.” Zakiya replied.
Redefining Businesses With AI
Fast-paced technology, especially AI has been transforming businesses. So, we asked, “How do you see technology, especially AI, impacting your industry? Are there any innovative practices you’re implementing?”
Zakiya Fareez responded, “AI has been a real game-changer for me in my work. Tasks that used to take me hours now only take minutes, thanks to AI. Whether it’s creating content, managing profiles, or coming up with new branding strategies, AI helps me save so much time, allowing me to focus on the creative side of things. I often tell my clients, ‘AI is a tool, so master it.’ It’s not about replacing human effort but using technology to make our work smarter and more efficient.
In my business, we’ve embraced AI for everything from copywriting to content design, which has allowed us to deliver better results faster. I see AI as an incredible partner in our growth, helping us stay ahead of the curve and push the boundaries of what’s possible in branding.”
Envisioning The Future
We further asked, “What are your views on the future of the industry you’re associated with?”
Zakiya Fareez mentioned, “The future of the branding and social media marketing industry is incredibly exciting, and I truly believe it’s one of the most in-demand fields today – and will only continue to grow. In today’s world, businesses thrive on how well they present themselves online. Branding is no longer just a ‘nice-to-have’; it’s a necessity. Social media has become a core part of every company’s strategy because that’s where their audience is.
As I’ve seen firsthand through my own journey, the power of personal branding and online presence is unmatched. The industry evolves every day, with new platforms, tools, and strategies. It’s an ever-growing space, and I feel lucky to be a part of it, helping businesses and entrepreneurs build strong, memorable brands that last.”
Words Of Wisdom For Beginners
Addressing the beginners of Zakiya’s field, we asked, “What advice would you give to aspiring entrepreneurs or leaders looking to make an impact in your industry?”
Zakiya Fareez said, “My advice to aspiring entrepreneurs or leaders looking to make an impact in personal branding is simple: narrow down your niche, find their problem, and provide the best solution. I live by a mantra: one person, one problem, one solution.
Don’t try to do everything for everyone – it’s overwhelming. Instead, focus on helping a specific type of person with a specific need. When you do that, you’ll naturally become the go-to person for that problem. Another important thing to remember is to be yourself. Authenticity is key in personal branding.
People want to connect with real people, not just businesses. Share your values, your story, and your knowledge openly. And my best advice would be give, give, and give. Offer value without expecting anything in return, and it will come back to you tenfold. So, find your niche, show up as your true self, and keep giving value.”
Striking A Perfect Balance
We ended the session by asking, “How do you maintain a work-life balance while managing a business?”
“Maintaining work-life balance is definitely one of the most challenging parts of running a business. I juggle many different roles – not just as a business owner but also as a mother, a professional, and a member of my community.
To keep things balanced, I’ve learned that planning ahead is key. I map out my priorities in advance so I’m not scrambling at the last minute. Another big lesson I’ve embraced is working smart rather than working hard. By mastering tools that save time and increase efficiency, I’m able to get more done without sacrificing precious time with my family. It’s a constant balancing act, but with the right strategies, I’ve found ways to make it work.” Zakiya concluded.
Follow Zakiya Fareez on LinkedIn.
Find Techlegendz on LinkedIn and visit their website https://techlegendzdxb.com/
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