For Andrealiz “Andi” Uy, Founder and CEO of AB Business Support Services, effective outsourcing starts with understanding the work. Her approach brings together skilled people, clear processes, and practical technology to help businesses strengthen their operations as they grow.
Based in the Philippines, AB draws on Andi’s more than 15 years of experience across customer service, finance, order management, and international service delivery.
From Operations Leadership to Entrepreneurship
Andi built her career at Accenture, progressing through customer service, finance, and order management roles. She later served as an Operations Manager overseeing language services across Asia Pacific and as Director of Operations for a US-based travel company.
These roles gave her experience leading teams and managing operations across different industries before founding AB Business Support Services in 2022. Today, that background shapes how she approaches client needs and service delivery.
Outsourcing Built Around the Business
AB provides finance and accounting support, customer service, order management, back-office assistance, dedicated offshore teams, and Employer of Record (EOR) services in the Philippines.
For one client, AB helped address years of accumulated accounts payable and reconcile disorganized accounting records. By establishing timely payables processing, the team helped the client significantly reduce late-payment penalties and avoidable costs. The team also reconciled accounts receivable, brought overdue customer billing up to date, and helped collect outstanding payments, improving the client’s cash flow.
The engagement illustrates Andi’s approach to outsourcing: combine the right people with better processes to address a specific business problem.
Technology Tailored to Client Needs
Alongside workflow automation and AI solutions, AB has built custom tools tailored to clients’ business needs. These tools reflect the company’s focus on understanding how each client works and developing solutions around those requirements.
Andi has also led the implementation of AI agents to handle routine customer questions, with escalations directed to live team members. Her approach combines automation with human judgment and personal attention for complex situations.
Responsiveness remains equally important. Andi stays closely involved in client relationships, emphasizing timely communication when staffing requirements and operational needs change.
As AB grows, her focus is on preserving that attention while helping clients handle more work as their businesses grow. People, process, and technology form the foundation of that work, each supporting the others.
Connect with Andrealiz Uy on LinkedIn or visit AB Business Support Services.
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