Evgenii Pavlov, General Manager for Yango Ads in MEA, discusses how AI-driven targeting, first-party data, and multi-channel tactics are revolutionizing digital advertising performance throughout the region as travel to the area reaches all-time highs.
AI-driven personalization and sophisticated contextual targeting are transforming digital advertising in the area. With nearly 99% of people in the UAE having access to the internet, the issue is now relevancy rather than reach. Only meaningful, tailored campaigns succeed because 42% of consumers now use ad blockers.
Brands are able to offer messages at the precise moment of intent by using AI and contemporary adtech to analyze consumer behaviour in real time. At the same time, first-party, consent-based data is increasingly necessary for successful, privacy-safe marketing.
Adtech is essential for meeting peak-season demand, since the UAE is expected to receive 27.6 million foreign tourists in 2025. Timing is crucial since travel peaks differ—summer for emerging markets and winter for GCC citizens.
In order to forecast intent and instantaneously personalize communications, AI-powered platforms analyze mobility signals, booking trends, and loyalty behavior. Then, as they are making plans, travelers see the most pertinent offers for luxury getaways, cultural excursions, and family vacations.
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