Shoppers are expected to spend $5.5 billion on Saturday and $5.9 billion on Sunday, up 3.8% and 5.4% from a year ago, respectively, according to Adobe Analytics, which measures over 1 trillion US retail site visits.
Separately, the software company Salesforce revealed that American customers spent $18 billion on Black Friday purchases, up 3% from the previous year. The most popular categories were luxury clothing and accessories. Salesforce reports that while US consumers spent more on Black Friday than the previous year, price increases hindered online demand, leading customers to buy fewer items at checkout.
On the morning after Thanksgiving, bargain-hunting in physical stores was comparatively muted. Some customers expressed concern about going over budget due to ongoing inflation, uncertainty around trade policies, and a weak labor market. According to Adobe, Cyber Monday, which has historically been a significant day for online sales, is predicted to be the greatest online shopping day of the season once more, generating $14.2 billion in spending, up 6.3% from the previous year.
In addition, the economy hasn’t been perfect: hiring has been slow. The rising cost of beef has been a problem for consumers. Companies are feeling the effects of layoffs. But despite these worries, consumers flocked to malls on Black Friday, the day that usually marks the start of the holiday shopping season. Some even drank champagne while looking for deals.
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