The business landscape in the GCC and MENA region is evolving rapidly, driven by visionary leaders who prioritize growth, resilience, and social impact. This year’s Top 10 Leaders are reimagining traditional models to create a future where businesses drive positive change and sustainability. Their work underscores the region’s shift toward a modern economy that embraces both innovation and cultural heritage.
These Top 10 Leaders are not only setting the pace in their industries but also redefining what it means to lead in a globally connected world. Their efforts reflect a commitment to progress, bridging local insights with global ambitions to shape the region’s dynamic business future.
Top 10 Leaders Who Are Redefining The Business Landscape In GCC & MENA Region
Below is the list of the top 10 people who are revolutionizing the business landscape in GCC and the MENA region as 2024 approaches to an end.
1. Fueling Passion with Innovation | Dr. Effat Mostafa Redefines Maritime PR and Business Excellence in MENA!
Effat Mostafa, celebrated for her dynamic leadership and influence, has established herself as a transformative force in the maritime industry. Currently serving as the Founder and General Manager of Seascope MENA, as well as the Business Excellence Partner at Corpolgia for Corporate Governance and Business Excellence, Mostafa has been recognized among Arabian Business’s “100 Most Powerful Arabs under 40.” With over a decade of experience, she has led successful projects for government and private sector clients, leveraging her expertise to develop impactful media strategies that drive growth across the sector.
A passionate advocate for women in maritime, Mostafa was selected in 2019 as the UAE delegation’s official Marketing Communications Officer for the IMO Women’s Committee’s Arab Women in Maritime Association (AWIMA). Her efforts have been instrumental in fostering gender equality within the industry. H.E. Eng. Hessa Al Malek, a prominent figure in the UAE’s maritime sector, praised Mostafa’s role in advancing female representation, stating, “Through her pioneering efforts, Effat has significantly contributed to reducing the gender gap in the industry.”
Mostafa has been recognized as a certified “Business Trainer” by the EIAC and was the first professional to introduce the field of “Maritime PR & Business Excellence” in the MENA region, successfully fostering collaboration between the private and government sectors through initiatives such as the “Maritime Leaders Roundtable,” which established a pioneering direct dialogue between these parties. Since 2019, she has exclusively managed the business excellence and marketing campaign for the UAE’s permanent candidacy in the International Maritime Organization. Her active contributions have played a vital role in securing and maintaining the country’s consecutive position over the years.
Effat’s dedication to maritime innovation has been further recognized through her recent accolade, the Seatrade 20 under 40 Award, presented during UAE Maritime Week 2023. Reflecting on this honor, Mostafa expressed her gratitude, saying, “It is a privilege to be acknowledged for my efforts in advancing the Middle East’s maritime industry. This award reflects the dedication of our team to shaping a progressive and innovative future for the sector.”
Beyond her executive roles, Mostafa has also made a significant impact as a journalist and writer, becoming the youngest Arab journalist to publish over 500 articles on maritime issues. Her work has been featured in prominent UAE publications, including Gulf Today and Al-Watan, and her articles have been anthologized in international books and journals such as Issues in Comparative Politics. She also serves as an ExCo member of the International Women in Shipping and Trading Association (WISTA), frequently speaking on women’s empowerment at global industry events.
Through Seascope MENA, Mostafa’s leadership continues to drive maritime advancement, while her role as Board Advisor to YoungShip UAE demonstrates her commitment to mentoring the next generation of industry professionals. Her accomplishments reflect a steadfast dedication to industry growth and the empowerment of women, solidifying her as an influential force in the Middle East’s maritime sector.
Remarkable Accolades:
- Arabian Business 100 Most Powerful Arabs Under 40
- Seatrade 20 Under 40 Award for Developing the MENA Maritime Industry 2023
- Young Personality in Maritime Media Award 2017 from Stevie International Awards UAE
- Best Achiever 2017 Award from Abu Dhabi Ports, UAE
- Certificate of appreciation from Dubai Maritime City Authority for outstanding media contributions
- First Arab female to handle marketing communications for Arab Women of Maritime Association (AWIMA) under the patronage of IMO
- Selected as one of the Top 40 Powerful Arab Personalities in Business Leadership from the Arab Business Association
- Selected as “Rising Star of the Year” from Shiptek International Maritime Awards 2022
LinkedIn | Seascope MENA | Website
2. Mike Alnaji | Disrupting the Industry by Creating the Region’s Most Powerful Influencer Marketing Ecosystem
Mike Alnaji’s journey into digital marketing began with a bold vision: to transform how brands and creators connect. With over a decade of experience leading campaigns across the MENA region, Mike’s career reflects a rare blend of creativity and business strategy. During his time as Head of Digital Marketing at Carrefour, he not only launched social media strategies across 10+ markets but also cemented his reputation as a forward-thinking leader who shapes trends, not just follows them.
Along the way, Mike discovered a passion for building authentic influencer partnerships. Whether working with global brands like Nestlé, IKEA, Mercedes-Benz, PlayStation, and Samsung, or mentoring top creators at New Media Academy— a first of its kind digital academy, launched by HH Sheikh Mohammed Bin Rashid Al Maktoum—his approach has always been centered around storytelling that resonates deeply with audiences. His ability to identify and cultivate influencer talent has set new standards in the industry, making him a key figure driving results across the digital landscape.
Today, as the CEO of Imfluence, an influencer marketing and talent management agency operating in the UAE and Saudi Arabia, Mike is building what he envisions as the region’s most powerful influencer marketing ecosystem. Imfluence is more than just a business; it’s a movement, blending data-driven insights with creative storytelling to deliver real impact. Through it all, Mike’s mission remains unchanged: to disrupt the marketing industry with campaigns that are not only influential but meaningful. His journey is a testament to passion, leadership, and relentless innovation.
LinkedIn | Instagram | Imfluence | Website
3. Olesya Khovriko | Empowering Strategic Growth Across MENA through InQuest Agency
Olesya Khovriko is the founder and CEO of InQuest Agency, a consulting firm dedicated to providing comprehensive services for the strategic development of companies across the UAE and the Middle East. With over 15 years of experience in business, finance, and consulting, Olesya leverages her expertise to help companies navigate the complexities of the regional market, positioning the UAE as a primary hub for expansion in the MENA region.
The main priority for InQuest under Olesya’s leadership is to guide companies as they enter new markets, crafting tailored strategies for growth while embracing the latest technologies. “Flexibility and a deep understanding of local specifics are key aspects of success,” Olesya shares, explaining how these principles shape her work across various sectors. Her approach enables InQuest to provide solutions finely tuned to the demands of different markets within the MENA region.
“We are constantly looking for new approaches and are not afraid to experiment,” Olesya emphasizes. “Our success largely depends on a deep analysis of each new market and adapting solutions to the real needs of clients,” she adds. By combining her consulting experience with a profound understanding of local business practices, Olesya ensures that InQuest Agency is well-equipped to address the unique challenges of each project.
As the MENA region invests heavily in digital transformation, InQuest Agency plays a crucial role in helping companies integrate innovations like artificial intelligence to foster growth. The digital technology market in MENA, valued at $70 billion in 2023, is projected to reach $200 billion by 2030, according to the World Economic Forum. It’s crucial to embed digital technology into your company’s strategy to succeed and thrive in the MENA market. Olesya knows how to do this best. InQuest’s commitment to aligning with these trends makes the agency’s services invaluable for companies aiming to scale and succeed in regional markets.
LinkedIn | inQuest Agency | Website
4. Alexandra Stephen | Redefining Digital Success in the GCC and MENA Regions
With over 18 years of experience in marketing, Alexandra Stephen has established herself as a driving force behind transforming digital presence for businesses in the GCC and MENA regions. After founding her marketing agency in 2019, Alexandra quickly identified a critical gap—many businesses were missing out on sales opportunities because their websites were underperforming. She realized that websites weren’t just digital placeholders; they were a company’s first impression and a crucial tool for converting visitors into customers.
Under her leadership, Alexandra’s agency has taken a unique approach by merging marketing strategies with website development. Unlike traditional agencies that focus solely on design or functionality, her team prioritizes the marketing potential of websites. “A website needs to be more than functional; it needs to sell,” Alexandra emphasizes. Her process begins with in-depth marketing research and competitor analysis, ensuring that each website reflects the brand’s identity while driving user engagement and sales.
Her marketing-first approach is particularly relevant in the MENA region, where businesses often prioritize physical offices and events but neglect their digital footprint. Alexandra is passionate about changing this mindset, recognizing the need for companies to invest in their online presence with the same rigor as their physical spaces. She notes, “In this region, businesses emphasize prestige, but their websites often fall short. I’m working to ensure that changes.”
Since the launch of her agency, Alexandra has successfully helped numerous businesses in the region turn their static websites into high-performing marketing tools. Her work has elevated companies’ digital strategies, transforming websites into user-friendly platforms that provide seamless experiences for visitors and potential customers alike. This shift in how businesses view their online presence is a testament to Alexandra’s innovative approach.
Alexandra Stephen’s leadership and commitment to excellence have positioned her as a key figure in the digital transformation of businesses across the GCC and MENA regions. By making websites an integral part of a company’s marketing strategy, she is helping brands thrive in an increasingly competitive online landscape.
5. Paul Zeitoun | Transforming Businesses With Atamai Management Consultancies
Paul Zeitoun, Founder and Managing Partner of Atamai Management Consultancies, is a globally experienced director with a track record of driving multinational value-creation through corporate transformation, business improvement programs, and strategic commercial deals across emerging and developed markets, particularly in the Middle East and Africa.
With robust expertise in operations, sales, and commercial strategy, Paul excels in highly matrixed, multinational environments, leveraging technical engineering acumen, analytical skills, and a solid foundation in change and performance management to achieve impactful corporate outcomes.
Paul’s credentials include a Master’s degree in Electrical Engineering, a Six Sigma Green Belt, and certification as an Entrepreneurship Coach. His leadership journey is further bolstered by completing multiple Leadership Programs during his 25 years tenure with General Electric.
At Atamai Management Consultancies, Paul’s mission is to provide “wise” solutions to clients—a concept inspired by the Maori meaning of “Atamai” as “smart” or “wise.” based on 100+ years of Corporate/Operational expertise of its partners. “Our mission is to transfer our knowledge and expertise to help companies thrive,” Paul explains, highlighting Atamai’s offerings, which span market studies, risk assessments, business efficiencies, and scalable business structure optimization.
The consultancy’s comprehensive services include M&A, restructuring, performance improvement, leadership development, and business expansion strategy, specifically tailored to support small and medium-sized businesses in competitive markets.
Atamai’s approach provides SME’s access to global corporate expertise focused in the MEA region where local culture, language and experience blend with global processes, culture, and business acumen enabling those companies swiftly adapt to a fast paced market.
LinkedIn | Atamai Management Consultancies | Website
6. Sonal Dawda | A True Queen – Beauty with Brains
Sonal Dawda, a respected figure in Dubai’s corporate world, recently celebrated a remarkable achievement at the Marvelous Mrs. India 2024 pageant in New Delhi. Honored as Marvelous Mrs. India 1st Runner-Up and awarded the title of Marvelous Fashion Icon, Sonal impressed the judges with her intelligence, confidence, and elegance. Organized by Dr. Aditi Govitrikar, India’s first Mrs. World, the event highlighted Sonal’s unique ability to blend professional success with personal grace.
As the Head of Marketing & Corporate Communications at Dubai National Insurance (DNI), Sonal has built a reputation for excellence in her field. Recognized as a ‘Middle East Woman Leader’ and ‘Best Marketing Leader’ at the UAE Women Achievers Awards 2024, she actively mentors women and collaborates with entrepreneurial groups focused on empowering women. Reflecting on her journey, Sonal says, “I swear by the following philosophy in life – continuous improvement and belief in one’s own self with the motto of never giving up.”
Deeply committed to giving back to society, Sonal emphasizes mental health and a holistic approach through her vlogs, creating a positive impact in both her professional and personal life. “Having a holistic approach wherein I focus on my growth while giving back to society has brought me a sense of fulfillment and inner peace,” she shares. Sonal encourages others to find balance through a healthy regimen, mindfulness, and a holistic outlook, which she believes are key to staying centered and resilient.
Sonal is also dedicated to environmental sustainability, regularly participating in initiatives with the Dubai Police and Dubai Municipality, such as beach clean-ups and tree planting. She embodies purpose-driven leadership, not only through her corporate role but also by supporting causes that benefit the community. “Whether it’s mental health, sustainability, or social service, giving back is really important and means a lot to me,” she explains. For Sonal, each act of service is a meaningful step toward a positive legacy.
Beyond her corporate work, Sonal enjoys performing arts, particularly theater, where she channels her creativity. Her wide-ranging achievements and commitment to self-improvement have made her an inspiring figure for women across various fields, encouraging others to follow their ambitions. Her message to others is clear: “Wear your confidence, chase your dreams, and conquer the world.”
With her many achievements and genuine commitment to positive change, Sonal Dawda is an inspiring blend of beauty, intelligence, and purpose. Her journey continues to motivate others, shaping a brighter future for women leaders in the UAE and beyond.
LinkedIn | Instagram | Dubai National Insurance (DNI) | Website
7. Mehdi Mourabit | Transforming Lead Generation in Africa and the GCC
As part of our ongoing series highlighting the exceptional talents who have made the UAE their home, we turn our attention to those rare gems who bring a wealth of expertise and innovation from around the globe. The UAE has positioned itself as a hub for top talent, drawing innovators with its forward-thinking vision and commitment to research, technology, and digital transformation. As Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, has emphasized, “The UAE is a land of opportunity… we seek the best minds to build the future.” This dynamic environment, with its advanced infrastructure and vibrant business climate, has become a place where the impossible becomes possible.
One such talent thriving in this landscape is Mehdi Mourabit, a Moroccan researcher, serial entrepreneur, and author of the acclaimed book The 11 Secrets of Lead Generation. His groundbreaking work in performance marketing has made a significant impact across Africa and the GCC region. Ranked among the top African influencers by Favikon, Mourabit is known for his visionary approach to digital marketing. Now based in Dubai, he continues the R&D journey he began over a decade ago in Morocco, applying a scientific and innovative mindset to tackle digital advertising’s most pressing challenges.
Among Mourabit’s notable achievements is the creation of an advanced campaign scoring algorithm that has transformed how businesses manage their marketing budgets. This cutting-edge tool assesses campaign performance in real time, enabling companies to reallocate funds to the best-performing ads, ensuring more efficient use of their advertising budgets and maximizing returns.
Mourabit’s influence extends through his company, Webeuz, which operates from Casablanca and Dubai, providing performance marketing solutions tailored to the region’s unique needs. His work with Webeuz has made the agency a key partner for businesses navigating the complex digital landscape. Additionally, his platform Ohmylead—ranked among the top 20 most innovative software globally—demonstrates how the UAE’s supportive environment fosters groundbreaking ventures.
Through his book, The 11 Secrets of Lead Generation, Mourabit offers practical insights and strategies to marketers and entrepreneurs worldwide, further establishing his reputation as a thought leader in the field. His expertise, combined with a deep understanding of performance marketing, has helped businesses stay ahead in the fast-evolving digital marketing world.
From his roots in Morocco to his thriving career in the UAE, Mehdi Mourabit’s journey embodies innovation and resilience. Benefiting from the UAE’s commitment to nurturing global talent, he continues to break new ground in research and development, cementing his place as a key figure in the future of digital advertising. In the UAE’s ambitious environment, Mourabit, alongside other visionaries, is driving the next wave of global digital transformation.
8. Satyaveer Paul | Leading Digital Transformation in Luxury Hospitality in the GCC
Satyaveer Paul, Founder and CEO of Majesty Experiences, has carved a distinguished path as an innovator in digital transformation within the luxury hospitality sector. Blending legendary storytelling with modern technology in alignment with the ethos of luxury brands, Satyaveer introduced LuxeGenie, “The World’s Only Smart Luxury Table Lamps,” an Internet of Things (IoT) solution designed exclusively for luxury restaurants. LuxeGenie promises a threefold increase in ease and speed for guest dining experiences, enhancing service efficiency by 40%. Harnessing the power of data within a connected ecosystem, LuxeGenie digitalizes objects and interactions, optimizing workflows and maximizing operational efficiency to deliver an impeccable guest experience.
By fostering innovation, diversification, and collaboration, Majesty Experiences aims to position Dubai as the “Innovative Leader in the Luxury Hospitality Landscape Worldwide.” Satyaveer’s vision aligns perfectly with Dubai Tourism’s ambitious goal of hosting “40 million guests by 2030” and contributes to the D33 Agenda. Majesty Experiences keeps customer experience at the focal point, reinforcing Dubai’s reputation as a global hub for digital technologies during this era of transformation.
As a visionary, Satyaveer’s expertise in digital transformation and luxury brands has earned him a stellar reputation in the industry. Under his leadership, Majesty Experiences has become synonymous with excellence, craftsmanship, elegance, and advanced technology, positioning it at the forefront of luxury digital transformation to elevate experiences and optimize efficiency. “Luxury and technology, when combined thoughtfully, can drive an experience that feels effortless yet extraordinary,” says Satyaveer, who continues to set new benchmarks in smart luxury and inspire others to embrace digital transformation to create elegant, efficient, and unforgettable experiences.
LinkedIn | Website | Instagram | YouTube
9. Dr. Leigh De Bruin | Transforming People, Teams, and Organizations
Leigh’s journey into transformation began with her own experiences in personal growth, where Tai Chi and a fascination with neuroscience sparked insights that would shape her career. For over 20 years, she’s been deeply committed to helping individuals and organizations evolve. With a focus on the human side of business, Leigh brings expertise in change management, culture transformation, employee engagement, and leadership development to every project she takes on. She believes that tapping into talent can unleash the “collective genius” within teams, allowing them to achieve extraordinary results once thought out of reach.
Starting her career in marketing, Leigh credits these early experiences as foundational to her work today. Her ability to quickly zero in on core issues—whether consulting for a large organization or coaching an individual—is one of her defining skills. With a PhD in business management, certification as a change manager, and a Six Sigma Green Belt, she’s equipped to navigate business complexities with a unique, people-centered approach.
As the founder of Dragon Taming, Leigh works across the GCC, specializing in personal and leadership mastery. She’s currently advising on a transformative giga project in Saudi Arabia, where her work is about more than just business—it’s about creating a ripple effect that strengthens communities and drives positive change. “When organizations thrive,” Leigh believes, “they lift up communities, build stronger nations, and contribute to a better world.” Through her work, she’s found her purpose: helping others rise and reach new heights.
LinkedIn | Dragon Taming | Website
10. Dr Yehoshua Rodríguez | Transforming Knowledge Preservation Through AI Innovation
Dr. Yehoshua, founder of AI People, is spearheading a groundbreaking shift in the knowledge industry with his pioneering work in AI Preservation Services. This cutting-edge approach promises to revolutionize how human knowledge is captured, retained, and transmitted, marking one of the most significant advancements in information sharing since the creation of the internet. At the heart of Dr. Yehoshua’s vision is the concept of “simultaneous knowledge networks,” an innovative AI system designed to preserve human legacies and ensure the seamless transfer of knowledge across generations.
With a strong background in electronic engineering and hardware design, Dr. Yehoshua has also led Tesca Elements for over a decade, creating high-impact business transformations and strategic opportunities for growth. His expertise in designing AI solutions has made AI People a major player in knowledge base management for corporations, enabling companies to maintain and expand their expertise efficiently.
Dr. Yehoshua’s work extends to Openbursa.com, an investment ecosystem that supports high-impact entrepreneurs by allowing them to share and grow their value. He invites clients to diversify their portfolios by investing in the “rarest asset” on the planet: human potential. This approach underscores his belief that investing in human capital is fundamental to both business growth and societal advancement.
As venture capitalists and investors turn their attention to AI People, the company is on track to become a leader in the emerging AI Preservation Services market, capturing the interest of those eager to engage with the future of knowledge sharing and preservation. Dr. Yehoshua’s work not only enhances corporate legacy-building but also champions the idea that the most valuable resource in any organization is its people.
LinkedIn | AI People | Website
Conclusion
The Top 10 Leaders in the GCC and MENA region are reshaping the business landscape with a blend of tradition, innovation, and vision. By steering their organizations with purpose and adaptability, they’re setting new standards for regional and global success. As they continue to lead with impact, they remind us that true leadership is about building a lasting legacy of growth, resilience, and shared value.
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